Arda Güven Email & Phone Number

Istanbul, Istanbul, Turkey

* Programmatic setup from zero within the agency* Campaign management with several DSPs such as DV360 and Adform* Managing the programmatic sales process, from proposal generation to order entry* Analyzing campaign results adjust strategy and according to budget * Research and testing of targeting and marketing technologies* Deals with publishers and data partnerships* Leading to brands for effective targeting in programmatic campaigns* Supporting other departments with relevant information that they require assistance* Reviews approach and monitors campaign delivery to ensure campaigns are tracking to goals on time and with 100 % accuracy* Internal training* Programmatic training for advertisersClients: Eti, Evyap, TAB Gıda, Kia, Isuzu, Penti, Yves Rocher, Flormar, ABC Deterjan, Çetmen, Konfor, Tamek, Lukoil, Mef Üniversitesi, Elexus Hotel, Kemal Tanca, Avrasya Tüneli, Metlife Sigorta, Sompo Japan, Lider Pet Food, Marmarabirlik, Tatil.com, Bauhaus, Medyapım, Odeabank, Lider Pet Food, Vileda, Yatsan, Flormar, İkinciYeni, Garenta, Mavi, Kiğılı, BTC Turk, Doğan Otomotiv

* Programmatic setup from zero within the agency* Campaign management with several DSPs such as DBM and Mediamath* Deals with publishers and data partnerships* Analysing, optimization and reporting of programmatic* Research and testing of targeting and marketing technologies* Leading to brands for effective targeting in programmatic campaigns* Internal trainingClients: Turkcell, Vakıfbank, Vakıfkatılım, EYG, Defacto, Fakir, Bezmialem University, Bezmialem Dragos Hastanesi, Dokay Rent a Car, Siyahkalem

* Manage programmatic campaigns with DBM, Adform, AppNexus, Madiamath, Adelphic and StrikeAd platforms.* Make an analyse, optimisation and reporting of programmatic campaigns at DSP platforms.* Steer to brands about correct and direct targeting for programatic campaigns.* Responsible for programmatic campaigns of Ulker, Turkcell, Ziylan, Kinetix, Koroplast, Zer A.Ş, UNC, Veritas and Mediarepublic.

* Programmatic setup from zero within the agency * Run, operate and execute RTB based ad campaigns via various DSP Platforms such as DBM, Appnexus, Platform161 and others. * Responsible for trading and arbitrage for products that are fixed in sales price but have variable cost structures.* Utilize various performance networks, consolidate overall traffic diversion for selected accounts of DBI.

* Performance campaigns planning for selected accounts including search, display, facebook, twitter and other automated trading platforms.* Responsible accounts such as Ulker and n11

* Digital ad campaign Operations* Responsible accounts such as Ulker, Hyundai, RB

* Sales and marketing of handheld devices such as hand terminals and barcode scanners to SMEs* Technical support for key clients