Aris Daniel Panesso Ríos Email & Phone Number

Antioquia, Colombia

Ontario, Canadá

Área Metropolitana De Medellín

► Roles and Responsibilities:- Tailored reports and insights for clients to enhance market understanding andreveal competitor dynamics.- Led the design of strategic research projects, optimizing development with afocus on actionable insights related to media, audience, and user experience.- Supported the creation of benchmarks and data collection for conjoint analysis.Became a key figure in the team, traveling to Mexico to assist multiple teams,spending 30% of the time there.► Achievements and KPIs:- Coca-Cola Research: Assisted in research for Coca-Cola in Mexico, guidingsurveyors and supporting data collection, completing the project in under onemonth despite the large sample size.- Research Coordination: Led the coordination of efficient payments tocollaborators, mapped research routes and created effective visit schedules forthe cities covered, maximizing time during the research phase.- Efficiency in Data Collection: Contributed to the successful and timelycompletion of a complex conjoint analysis project by optimizing data collectionprocesses.

Quibdó, Chocó, Colombia

► Roles and Responsibilities:- Managed the company’s social media presence and advertising budgets, drivingcontent strategy and audience engagement.- Led the communication team, including graphic designers and videographers, tocreate impactful materials and content.- Supported the integration of communication channels and contributed to thecreation of the company’s branding manual, including logo design, typographyselection, and other visual elements.► Achievements and KPIs:- Network Expansion: Increased the collaborator network by 75%, establishing keypartnerships with government agencies.- Business Forecasting: Delivered a successful business prospecting analysisbased on government database insights, which accurately predicted businessopportunities for the following 6 months.- Branding & Communication: Led the creation of the company’s brandingmanual, logo, typography, and communication channels, ensuring cohesive andprofessional brand representation.- Digital Presence: Oversaw the creation and launch of the company website andinstitutional video,

Medellín, Antioquia, Colombia

► Roles and Responsibilities:- Analyzed advertising performance on Facebook Ads, creating engaging socialmedia graphics to enhance brand visibility.- Produced reports with actionable insights, consistently improving campaignperformance.- Conducted market analysis and created compelling social media content to driveaudience engagement.- Provided personalized advertising consultations to improve visibility andcampaign effectiveness.► Achievements and KPIs:- Social Media Growth: Developed the company’s social media presence, increasingthe client base by 300%.- Event Support: Played a key role in launching a virtual festival during the COVID-19 contingency, ensuring a successful event despite the challengingcircumstances.

Medellín, Antioquia, Colombia

Market Analysis and Strategy Development: Conducted in-depth market analysis for local businesses, identifying trends, opportunities, and key competitors to formulate effective strategies.Graphic Design and Creativity: Designed engaging and creative graphic materials, including brochures, banners, and logos, strengthening brand identity and increasing clients' visibility in the market.Social Media Content Creation: Developed compelling and relevant content pieces for social media posting, resulting in increased audience engagement and the establishment of online communities.Customized Advertising Consultations: Provided personalized advertising guidance to local businesses, assisting them in defining effective advertising strategies that boosted visibility and campaign success.

Marketing Research

Advances in so-called Information and Communication Technologies (ICT), which encompass computer applications and telecommunications, are.

Profesional En Publicidad, Relaciones Públicas, Publicidad Y Comunicación Aplicada

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