Oversight of marketing campaign deployment processes: transforming business requirements into CRM communication workflows and conducting corresponding analytics. Based on my extensive experience and area of expertise, I have been appointed to a leadership role.Execution and launch of CRM campaigns for client interaction: - Data preparation for conducting marketing campaign. - Development of communication algorithms and creation of pre-approved offers for bank clients. - Collaboration with business stakeholders: gathering and processing business requirements, task prioritization, and resource allocation. - CRM campaign analytics: ad-hoc, data quality control. - Supervision of employees and interns. Achievements:Successfully launched and supported marketing campaigns across diverse sectors. Implemented personalized client offer processes for mortgage services, enhancing communication effectiveness (introduction of new acquisition channels, improved transparency and process flexibility).

Customer base analytics for marketing campaigns: - Evaluating the effectiveness of marketing campaigns (building sales funnels). - Preparation of reports for management. - Ad-hoc. - Participation in the development of the data model, formulation of technical specifications for DWH.