Arda Shafira Email & Phone Number

Jakarta, Jakarta, Id

Jakarta, Indonesia

Jakarta, Indonesia

- Spearheaded marketing campaigns for import camera & gadget products and conducted in-depth strategies- Conducted market research to identify market trends and opportunities to stay ahead of competitors- Prepared detailed marketing forecasts on daily, weekly and quarterly basis- Worked with creative marketing team to develop holistic offline and online campaigns designed for growth

Jakarta, Indonesia

As a Product Marketing, I have several responsibilities for gaining sales growth, such as:1. Strategic Marketing- Develop comprehensive go-to-market strategies that align with business objectives- Growing Mission VGNZA Program (MVP) as one of the primary gamification campaigns of Bank Raya that run every month- Collaborate with product and data teams to define market trends and customer needs.2. Business Partnership- Enlarge pipeline business through reaching out to various merchants, such as, F&B, lifestyle, health & beauty.- Conduct the end to end process for managing partnership, from pitching, arrange initial meetings, creating introduction deck, negotiating and running the campaign promotions. - Fulfilling ad hoc needs, such as, Confirmation Letter, Non Disclosure Agreement & Cooperation Agreement Letter.3. Performance Marketing- Execute all Bank Raya paid search campaigns on Meta Ads, Google Ads, & Tiktok Ads.- Collaborate with the designer team to generate engaging creative- Implement bid management strategies to ensure optimal placement and streamline cost per acquisition (CPA)- Conduct A/B tests and experiments to identify best practices- Monitor campaign performance using analytical tools, Appsflyer, analyzing key metrics such as impressions, clicks, conversions & cost per acquisition (CPA)4. Social Media Optimization- Collaborate with creative team for develop content plan into creative, and engaging material that match with brand’s voice and target audience- Assist to developing and producing Instagram Reels content. Achievements :- MVP can contribute to 30% growth of transactions compared to other campaigns within the average 10% growth- Kilat VGNZA, one of the transaction campaigns of Bank Raya, consistently achieved up to 200% from the target- Successfully doing bid optimization because the CPA result in 2023 has decreased up to 87%, compared to 2022- Contributed to increasing the Engagement Rate of Bank Raya's account

- Assisted in defining brand objectives, target audience personas, and brand voice- Analyzed market trends, competitive strategies, and target audience preferences through rigorous market research- Generated creative content ideas aligned with brand objectives and market trends, resonating with target audience- Increased social media followers by 100% of target and achieved over 1,000 views on specific content.

Jakarta, Indonesia

Syncfox is a IT consulting firm that provides web development and digital marketing services to support Small and medium enterprises (SMEs). As a digital marketing specialist, I manage :- Conducted in creating compelling content for landing pages, meta titles, meta descriptions, and headings to increase website's search engine visibility and drive organic traffic- Assisted clients in web optimization by strategically placing digital advertisements through Google Ads, resulting in increased web traffic- Leveraged SEO knowledge and utilized tools like Google Analytics and Google Tag Manager to achieve successful digital marketing campaigns- Worked closely with both designers and developers to ensure a cohesive blend of written and visual content, enhancing the overall user experience- Generated a remarkable increase in website traffic by achieving 757 visits within just three months through an exclusive organic campaign, compared to the prior monthly average of only 53 visits.

- Planning promotional campaign as a strategy to maintain existing customer and develop acquisition new customer- Handling campaign ads through Meta Ads and Google Ads- Reporting and analyzing the result of organic and paid ads- Collaborated with Digital Strategist to create audiences target through audiences persona research- Assisted Content Specialist team to designing content plan and copywrite for engaging the audiences

Jakarta, Indonesia

Respond to incoming customer chats across e‑commerce platforms- Identify and assess customers needs to achieve customer's satisfaction- Handling customer complaints and provide appropriate solutions- Collaborate with marketing teams to increase the number of orders across the marketplace by participating in helping to develop marketing strategies by providing data related to what products are being ordered and asked by customers.Result:- Participate in increasing the amount of satisfaction from customers by providing the best service to customers so that the company's sales rate increases- Managed to increase the number of sales by 80% of the target and insights across multiple marketplaces are increasing.

Jakarta, Indonesia

Freeride.co is one of clothing local brand in Indonesia.Responsibility:• Content research for the preparation of collab products between brands• Design content for instagram feeds and instagram stories for one month project• Doing copywriter for every content.

Bandung, West Java, Indonesia

Responsibility:• Propose a professional cooperative relationship with the foundation to conduct community development programs• Conduct social mapping related to available resources, by conducting in-depth interviews of foundation owners, teachers, and students to find out the needs of each of them that will be realized through community development programs.• Participate in community activities to know what obstacles are faced and help provide solutions to the community.Result:• As a result, the community can create teaching programs that are more attractive and in accordance with the needs of students.

Bachelor'S Degree, Anthropology

Graduated with Cum Laude predicate GPA : 3.60 out of 4.00

Social Science