I'm CEO & B2B marketing strategist for my consulting firm Marketing Interactions, Inc.. I've spent over 30 years in business management and marketing operations and use every bit of it to help my clients create personas, persona-driven digital content marketing strategies, ABM/X programs, and Buyer-Driven Experiences (BDX) with compelling content platforms that contribute to downstream revenues. It doesn't hurt that I'm a die-hard writer & storyteller.The way customers buy has been irrevocably changed by the power they've won back through technology. By recognizing how buyers’ needs are evolving, I help companies to get closer to their customers by escalating their ability to communicate their distinct value with content marketing, nurturing, and sales enablement initiatives that address the continuum experience.Marketing needs to be implemented as a strategy that works in concert with business objectives and helps build buyer confidence and trust. I teach companies how to use marketing automation and content marketing approaches to full potential to transform the marketing and selling of complex solutions by keeping their buyers and customers at the core of everything they do.My focus is on connecting the process and the people, but it's also on the creation of buyer-centric content and integrating channels to optimal advantage. With those fundamentals in place the opportunities for marketing and sales to drive business growth are phenomenal. I find great pleasure in tailoring workshops for my clients to help their global marketing teams learn and grow as buyers continue to shift and evolve their expectations and preferences for engagement, buyer-driven experiences, and searching for solutions to problems.Among my recent clients are Heap.io, SAI (SAFe Scaled Agile Framework), Aria Systems, Modus, Clio, Cisco Meraki, Quantum Computing, Inc., OpenText, Freshworks, Poly (Polycom), Dell Secureworks, Egnyte, Invoca, Blackline, LiveRamp, and QA Symphony.I’m the author of eMarketing Strategies for the Complex Sale, McGraw Hill, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results, Palgrave Macmillan.Writing the Marketing Interactions blog and speaking at industry conferences involves me in substantial marketing, sales, industry and customer conversations. Every exchange deepens my knowledge of what companies can achieve and brings new powerful ideas for what's next.