Arden Clapp Email & Phone Number

Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. More than 1,300 customers, including 23andMe, Bose, Boston Red Sox, Five Guys, and Zappos, rely on Planful to accelerate cycle times, increase productivity, and improve accuracy. Learn more at planful.com.

Uptempo is a global leader of marketing operations and MRM (marketing resource management) solutions. The Uptempo marketing operation suite enables marketers to lead with confidence, accelerate time to market, and increase revenue contribution by helping them plan, predict, invest, execute, and improve performance. By fully integrating marketing planning, financial, performance, work, and asset management in one solution, Uptempo improves visibility, efficiency, collaboration, and outcomes.Recognized as a leader in Forrester's Wave for Marketing Resource Management, 2020, Uptempo is used by more than 625,000 users at 350+ leading enterprises, including Autodesk, BestBuy, Daimler, Deutsche Bank, and Land O’Lakes.

BizAnalytica is an industry-leading provider of data management services. We specialize in helping our customers accelerate and achieve exceptional business outcomes by transforming, simplifying, integrating and managing their cloud and data technologies.BizAnalytica offers a full range of professional and managed cloud and data services, including architectural design, system integration, and data migration, automation, management and analytics.

Greater Boston Area

Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop and operationalize customer-obsessed strategies that drive growth. With the SiriusDecisions product line, we deliver actionable intelligence, transformative frameworks, and expert guidance that equip executives to modernize and elevate sales, marketing, and product performance.

Greater Boston Area

SiriusDecisions is a research and advisory company focused on ensuring that product, marketing and sales leaders can drive intelligent growth for their b-to-b organizations. As an Account Manager at SiriusDecisions, I am responsible for supporting and growing current B2B sales, product, and marketing client relationships. I assist my clients in utilizing SiriusDecisions' analyst resources, fact-based intelligence, research and solutions in the form of models and frameworks, customized for their ever-changing landscapes.

Greater Boston Area

- Provided pre-sale and post-sale consulting support to internal/external teams assessing overall marketing strategy and performance targets. - Forecasted and analyzed growth opportunities across new and existing business to maximize revenue and margins. - Developed, prioritized, and executed strategies and tactics that impacted the levers of Customer Lifetime Value (i.e. activation/adoption, engagement, cross-sell/up-sell, win-back, retention).

Greater Boston Area

- Promoted to Associate Manager within 1 year overseeing 4 direct employees and reporting to the VP of the department. - Collaborated with internal operations/sales to set goals for upcoming campaign initiatives with budgets ranging from $15k-$350k/quarter - Leveraged marketing strategies to fulfill contracted objectives and deliverables including sales ready leads and campaign metrics (clicks, engagements, CPMs, impressions, etc.).

Greater Boston Area

- Worked with sales team, ad operations, developers and clients/advertisers to ensure effective partnerships for lead/demand generation online advertising campaigns through multiple stages. - Built digital campaigns using animated graphics, flash, HTML associated codes, 3rd party tags, and vendor rich media, and executed the programs leveraging email marketing, online banner units, microsites and analyzed the campaign metrics over the course of the program.

Boston, Ma

- Managed international business and production for the Jack Daniel’s brand family, specifically the world’s #1 selling whiskey, Jack Daniel’s. Lead contact for all UK work, including print, outdoor, radio and broadcast.

Boston, Ma

- Acted as liaison between creative team and clients; maintained substantive relationships with clients, partner agencies and media contacts. - Developed campaign management tools such as creative briefs, templates, estimate forms and project-tracking spreadsheets that improved communication and elevated client satisfaction. Responsible for monitoring talent contracts, renewal negotiations, and territory charts.

- Identified effective and dynamic social media strategies across several social media platforms such as Twitter, Facebook, LinkedIn, and YouTube.- Utilized CisionPoint and Radian6 to create comprehensive media lists specialized for various client industries.- Drafted press releases and pitch promotional material to prominent news outlets.- Aided in the analysis of client advertising strategies to develop effective approaches to achieving business goals.

- Responsible for research and analysis for market positioning of leading manufacturer of superior laser and ink-jet products.- Prepared executive briefings and supported documentation for daily status meetings.- Other duties included tracking data, creating spreadsheets for reports and editing press releases.

Bachelor Of The Arts Degree, History, Consumer Advertising

Education record

Digital Marketing Strategy Course

Art History