Arden Mclaughlin Email and Phone Number
I help high-performing women and men slow down long enough to get focused on the goals that truly matter to their professional and personal lives. Through our work together, these high-performers achieve their goals faster, and more effectively. As the Director of Communications at Definita: Publicity & Marketing, LLC, I have been leading and executing innovative marketing campaigns for over twenty years, delivering exceptional results for clients across various industries and sectors. My mission is to align the organization for growth by building brand awareness and positioning clients as industry leaders in their respective fields.With over two decades of experience in communication and marketing, I have developed a strong skill set in strategic planning, project and account management, media and public relations, brand development, campaign development, and launching and writing. I have a proven track record of building alliances and leveraging personal and professional contacts to drive positive outcomes. I have also authored and published multiple books, demonstrating my passion and creativity for storytelling and writing.
Be. Coaching And Consulting
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Director Of Marketing And CommunicationsBe. Coaching And Consulting Oct 2024 - PresentAt Be. we are empowering you with the tools, accountability, support, & community to achieve wealth,balance, and a lasting legacy. I lead the marketing & communications efforts to grow our reach throughout the real estate and lending coaching community.In the realm of real estate and lending coaching, it's imperative to seek guidance from industry leaders who embody firsthand experience and success. Be.’s commitment to your success is rooted in the stark contrast found elsewhere among our competitors. We firmly believe that seeking guidance from those who have walked the walk is essential for success. We are proponents of learning from coaches with expertise and experience. -
DirectorLadies Lifestyle Network - Lake Norman Jul 2024 - Present
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Owner & PresidentDefinita: Publicity & Marketing, Llc Jul 2015 - Nov 2024Charlotte, North Carolina, United States● Spearheaded successful communication and marketing campaigns across diverse industries, achieving brand recognition and market share growth in areas such as finance, education, technology, real estate, and healthcare● Aligned organizations for growth by implementing innovative strategies, positioning clients as industry thought leaders, and establishing excellent reputations within the respective fields● Collaborated with cross-functional teams to create impactful internal and external communication messages, conveying each brand's value proposition and supporting revenue goals● Improved revenue by creating tailored communication messages, coordinating media placements, and generating awareness through interactive events, community engagement activities, and email marketing, leading to increased market presence● Proficiently managed vendors, contracted employees, and partner businesses throughout client campaigns, ensuring efficient execution and optimal outcomes● Demonstrated consistent success with every business experiencing a minimum revenue increase of 50%, showcasing a talent for driving tangible results and business success● Led clients through crisis management situations as well as created strategic messaging in preparation for potential crisis management
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Annual Fund ManagerCharlotte Mecklenburg Library Jun 2013 - Jun 2015Overview: Orchestrated a highly successful annual fund campaign, exhibiting exceptional coordination skills in managing all aspects of mailings, list development, prospect research, and donor relationship management. Analyzed individual and collective donor-giving patterns, generating comprehensive reports tailored to diverse audiences, resulting in increased donor retention and elevated gift contributions throughout the year.Selected Career Benchmarks: Spearheaded the planning and execution of exclusive donor cultivation events, specifically targeting esteemed contributors at the prestigious Carnegie Circle level ($1,000 and above), ensuring unparalleled engagement and recognition. Pioneered a dynamic staff team initiative, empowering and guiding members in effectively stewarding and elevating existing donors, with the overarching objective of augmenting donor retention rates and establishing organizational leadership in the sector. Oversaw and managed a robust intern program, fostering a valuable learning environment for graduate-level students seeking hands-on nonprofit experience, driving mutual growth and benefit. -
Education Partnerships CoordinatorCharlotte Mecklenburg Library Jun 2006 - Jun 2013Charlotte, NcOverview: Championed grassroots fundraising and awareness efforts as a staff liaison with Friends Council, leading and orchestrating multiple successful events with a dedicated team of volunteers. Cultivated and nurtured strong relationships with esteemed high-level donors and partners, such as Charlotte-Mecklenburg Schools, Charlotte Bobcats, Snyder-Lance Corporation, and others, to secure vital funding and leverage valuable services aligned with shared objectives and missions.Selected Career Benchmarks: Pioneered and oversaw the transformative implementation of The Big Read community initiative, taking charge of the entire process from grant writing and partner recruitment to activity initiation, plan development, and seamless program execution. Contributed significantly to the Annual Friends & Fundraising Campaign, providing valuable support and assistance to ensure its success. Demonstrated exceptional coordination and project management skills by effectively orchestrating projects involving the active participation of multiple departments, ensuring seamless collaboration and successful outcomes. -
Director, Charlotte ReadsCharlotte Chamber Of Commerce Dec 2003 - Jun 2006Charlotte, North Carolina AreaOverview: Directed an impactful communications plan to position literacy as a paramount concern within Charlotte, effectively raising awareness of its significance in social, economic, and health domains. Skillfully assembled and led the esteemed Friends of Charlotte Reads council, orchestrating monthly meetings and ad hoc committee gatherings to facilitate collaboration and progress. Fostered strong relationships with local media outlets, ensuring consistent and favorable coverage of our literacy initiatives to maximize public awareness and support.Selected Career Benchmarks: Organized compelling events to engage and inspire diverse audiences, bolstering the literacy cause and fostering community involvement. Encouraged open communication to achieve mutual understandings by establishing regular communication channels with key contacts at partnering institutions dedicated to promoting literacy and enhancing collaboration and synergy. Meticulously tracked and documented all activities and progress on the literacy initiative, ensuring comprehensive data collection and informed decision-making. Crafted dynamic presentations and insightful reports, effectively conveying the impact and success of our literacy initiative as per specific requirements.
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Account CoordinatorEpley Associates Sep 2001 - Dec 2003Charlotte, North Carolina AreaOverview: Orchestrated seamless execution of high-stakes events for prestigious clients such as The Westin Charlotte, The Club at Longview, and the United Nations Foundation, surpassing expectations and generating exceptional outcomes. Demonstrated unwavering commitment to excellence by consistently exceeding performance expectations in account management, event coordination, and media relations, leveraging expertise to provide unparalleled results.Selected Career Benchmarks: Exceeded job requirements regularly, delivering exceptional value to clients through meticulously planned and flawlessly executed events that strategically advanced their objectives. Engineered strategic media relations plan that showcased the distinctive aspects of clients' projects and team members, providing them with a competitive edge in the industry. Utilized data-driven insights to analyze event and media campaign performance, implementing strategic adjustments to maximize outcomes and return on investment.
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Account CoordinatorCarolina Public Relations Oct 2000 - Aug 2001Charlotte, North Carolina Area-Served as account assistant to a variety of clients.-Provided support to account managers through research, writing and editing.-Successfully developed media events for non-profit organizations.
Arden Mclaughlin Education Details
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School Of Journalism And Mass Communication + Creative Writing (English Department)
Frequently Asked Questions about Arden Mclaughlin
What company does Arden Mclaughlin work for?
Arden Mclaughlin works for Be. Coaching And Consulting
What is Arden Mclaughlin's role at the current company?
Arden Mclaughlin's current role is Communications and Public Relations Guru | The Ultimate Strategist | Collaboration Is Key | Putting Marvel Into Daily Life.
What schools did Arden Mclaughlin attend?
Arden Mclaughlin attended University Of North Carolina At Chapel Hill.
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Arden McLaughlin
New York, Ny -
ARDEN MCLAUGHLIN
San Antonio, Tx
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