Ardes Y. Email & Phone Number

• Founded e-commerce retail CPG brand with international audience.• Grew social media following by over 15,000 worldwide across Instagram, Facebook, and TikTok and implementing effective online marketing strategies including SEO and SEM to boost conversions achieving an annual growth of 110% profit.• Developed products that led to over $100,000 in e-commerce sales within five years. • Built relationships with influencers and industry leaders such as Etsy, The MJCast, and Kingvention to increase awareness. • Expanded brand reach and engagement through social networking, groups, and live events on Facebook and Instagram gathering on average 50,000 views at each event.• Remained adaptable in an ever-changing environment, pivoting often to maintain an edge over competitors.• Directed operations at a profitable, successful business, but discovered passion for working on a high-growth team.• Manage digital marketing campaigns utilizing CRM to improve brand recognition and increased customer engagement by 26%.

• Ranked as number one performer with 600+ calls and 100% 24-hour lead response rate by expanding territory of over 50 accounts through effective prospecting, cold calls, qualifying, and closing new customers utilizing CRM and lead software (Phx, Salesforce).• Moved sales up the pipeline in a full sales cycle effectively by prioritizing high-potentialprospects while keeping track of potential opportunities at various stages of development.• Communicated regularly with Sales Executives for prospect goals, challenges and strategic planning for accounts.• Regularly attended weekly meetings to share insights and experience to streamline sales processes and continually improve.• Created and presented demos with prospects to guide through experience and managed account from beginning to end.• Utilizing PowerBi to make analytic and data-driven decisions.

Los Angeles, California, United States

• Played an active role in brainstorming sessions on award-winning team held for the purpose of generating ideas which could potentially be incorporated into projects on shows such as Masked Singer, Emmy's and Simpsons.• Managed multiple projects from project start through delivery by prioritizing needs and delegating assignments.• Successfully coordinated a Fall season event and designed mockup presentations for the SVP.• Created improved workflows such as Asana, Slack, MS Teams, GoogleDrive, OneDrive and Monday to effectively manage multiple projects.• Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.

Greater Los Angeles Area

• Captured new business within the territory to showcase CPG food and beauty/wellness company products, generating leads and increasing brand exposure of 75% growth.• Maintained strong rapport with store managers and supervisors and ensured product adoption and display for maximum brand awareness.• Generated comprehensive sales reports for the sales team, including event analysis, market trends, budgetary summaries, and customer feedback.• Consistently achieved marketing objectives, leading to bonuses and commendations for professionalism and expertise at over four events per week.• Created detailed reports of campaign metrics for stakeholders to highlight successes, areas of improvement, and recommendations for future initiatives.• Grew sales network by optimizing business strategies, strategic product placement and promoted products to diversify offerings.• Enhanced product knowledge among customers by conducting informative presentations and demonstrations.

Los Angeles, California, United States

• Boosted CPG sales in assigned territory by reaching out and maintaining strong relationships with key clients and received Top Producing Sales Award of exceeding 100% of goals.• Organized successful promotional events within the territory that drove brand awareness and generated new leads for the company.• Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.• Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.

Santa Monica, Ca

• Recognized for outstanding work ethic and performance, leading to the promotion from a contractual position to a full-time employee.• Played an integral role in managing daily office operations, administration, and client services by working closely with the team.• Demonstrated exceptional financial planning abilities by managing the budget and coordinating multi-departmental head meetings, summarizing key points for improved decision-making.

Master Of Education - Med, Education, Technology, 4.0

Recipient of Marika Ann Critelli Memorial Fellowship for Community Service

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services, 3.94

Activities and Societies: Cum LaudeDigital Literacy Business Management Statistics Corporate Finance Market Research International Business

Associate'S Degree, Product Development, 4.0

Activities and Societies: Cum Laude Phi Beta Kappa Merritt ScholarshipGraduated with honors, Merritt Scholarship, Dean's List Buyer.

Project Management Certificate

Digital Marketing & Ecommerce

Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.