- Market Analysis & Strategy Development: Thoroughly analyze the Indonesian health and wellness market, identifying trends, consumer preferences, and competitor strategies. Develop comprehensive marketing strategies to achieve Wellous Indonesia's growth objectives, aligned with overall business goals.- Brand Positioning & Development: Craft a compelling brand identity for Wellous Indonesia that resonates with Indonesian consumers. Ensure consistent brand messaging across all marketing channels and touchpoints.- Budgeting & Resource Allocation: Develop and manage the annual marketing budget, ensuring efficient allocation of resources to maximize return on investment (ROI).- Integrated Marketing Campaigns: Design and execute impactful integrated marketing campaigns across various channels (digital, social media, print, events, etc.) to increase brand awareness, generate leads, and drive sales.- Digital Marketing & E-commerce: Leverage digital marketing tools and platforms to reach and engage Indonesian consumers online. Optimize Wellous Indonesia's e-commerce presence to drive online sales.- Event Management & Sponsorships: Organize and participate in relevant industry events, conferences, and exhibitions to showcase Wellous Indonesia's products and network with potential partners and customers.- Sales Enablement: Collaborate with the sales team to develop sales materials and provide marketing support to drive sales performance.- KOL (Key Opinion Leader) Management: Build and maintain relationships with Key Opinion Leaders in the Indonesian health and wellness space to endorse and promote Wellous Indonesia's products.- Local Adaptation: Tailor marketing messages and campaigns to specific regions and cultural nuances within Indonesia to ensure maximum relevance and impact.- Team Building & Development: Build and lead a high-performing marketing team, providing mentorship, coaching, and opportunities for professional development.

As VP of Marketing and Sales at Kuncie since March 2021, I've steered growth marketing in edtech, enhancing our reach and revenue. Kuncie, a Telkomsel subsidiary, excels in online learning, offering Video on Demand and synchronous bootcamps.Responsibilities:- Digital Marketing: Led campaigns across paid media, SEO, CRM, and social commerce, expanding our digital presence and sales in educational content.- B2B/B2B2C Expansion: Grew B2B relationships and B2B2C initiatives, amplifying market penetration and revenue, especially in digital learning solutions.- Content Strategy: Directed teams in crafting impactful branding for our VoD and synchronous learning platforms. - Product Development: Identified new edtech opportunities, diversifying our offerings.Achievements:- User Acquisition: Acquired over 1.8 million users in 6 months with a CAC under $1, showcasing effective marketing. - Revenue Growth: Achieved 2-5% monthly revenue growth in 2023, balancing B2B and retail contributions. - Operational Efficiency: Improved efficiency by 15%, reducing costs. - Strategic Partnerships: Formed three partnerships, boosting market presence and revenue by 7%.In my role, I've blended strategic marketing with our unique edtech offerings, driving user growth and revenue in a competitive industry.

As a Business Mentor with Dealls – Jobs & Mentoring (YC W22) from June to August 2023, I worked remotely in Indonesia, offering strategic consultations and mentoring sessions during evenings (8-10 PM) as a freelance commitment. My expertise in growth and performance marketing was pivotal in guiding professionals across various business models.Responsibilities:- Strategic Consultations: Provided bespoke consultations, diagnosing business challenges and formulating actionable solutions, particularly in B2B, Retail, and B2B2C business models.- Tailored Mentoring: Conducted one-on-one sessions focused on upskilling professionals in digital marketing, performance analytics, and leadership.Achievements:- Career Advancement: Guided over 20 mentees to secure promotions or better positions, primarily in marketing and sales.- Sales Revenue Impact: Assisted mentees in developing and executing go-to-market strategies, resulting in a 5-10% increase in their sales revenue.- Career Transition Coaching: Coached and guided over 20 individuals transitioning into digital marketing, equipping them with essential skills and strategies for success in their new roles.My role as a Business Mentor was driven by a passion for sharing knowledge and expertise, significantly contributing to the professional growth and success of mentees in the competitive field of digital marketing.

As a Lecturer in Google Ads and Marketing Analytics at RevoU from October 2020 to August 2023, I conducted remote classes from Jakarta, Indonesia. Over this period, I engaged with a diverse student body, teaching various aspects of digital marketing and analytics, and guiding over 900 students through their learning journey.Responsibilities:- Specialized Instruction: Led courses in Google Ads, Social Ads, and Marketing Analytics, catering to a wide range of students with different career aspirations. - Curriculum Development: Curated and adapted the curriculum to align with individual career goals, supporting career switchers, skill enhancers, and budding entrepreneurs.- Project Advisory: Acted as an advisor for student case projects, providing feedback and insights to enhance their learning experience.Achievements:- Extensive Teaching Impact: Successfully taught over 900 students, sharing knowledge and expertise across multiple batches (from batch 3 to batch 8).- Recognitions: Honored as the "Favorite Lecturer" four times over two years, reflecting my effectiveness and popularity as an educator.- Career and Business Support: Facilitated the transition of more than 30 students into the digital marketing field and assisted over 20 entrepreneurs in leveraging digital marketing strategies to grow their businesses.My tenure at RevoU was marked by a commitment to delivering high-quality education in digital marketing and analytics, significantly influencing the professional trajectories of a large number of students.

As the Head of Growth and Partnership at Telkomsel’s EdTech Venture from March 2021 to January 2022, I played a pivotal role in developing and executing growth strategies, particularly for Kuncie and Fita platforms.Responsibilities:- Go-to-Market Strategy Development: Collaborated closely with Telkomsel to craft and implement a Go-to-Market (GTM) strategy focused on user acquisition for strategic projects.- Marketing Blueprints and Metrics Management: Developed marketing blueprints for GTM, diligently tracking and maintaining Monthly Active Users (MAU) and Daily Active Users (DAU) metrics for both Kuncie and Fita.- Cross-Functional Campaign Execution: Led GTM and user retention campaigns, overcoming challenges of limited manpower and brand recognition. This involved cross-functional coordination with product, engineering, legal, analytics, and creative teams to achieve growth targets.Achievements:- Rapid User Acquisition: Successfully reached a milestone of 1 million users on Kuncie within just two months, a testament to the effectiveness of our GTM strategies.- User Retention Success: Maintained a significant user retention rate of 10% over a year, indicating strong user engagement and the effectiveness of our retention strategies.- Cost-Efficient Acquisition: Managed to keep the Customer Acquisition Cost (CAC) 10% below the allocated budget, showcasing my ability to optimize marketing spend for maximum impact.In this role, my focus on strategic partnerships and growth-driven marketing initiatives led to significant user acquisition and retention, underscoring my expertise in navigating the competitive landscape of the EdTech industry.

As the Head of Performance Marketing at Finmas from 2018 to 2021, a fintech P2P lending app resulting from a collaboration between BlackRock and Sinarmas Bank Indonesia, I led the charge in optimizing and streamlining digital marketing efforts.Responsibilities:- Multi-Channel Digital Advertising Optimization: Spearheaded the optimization of various digital advertising channels, including PPC, Social Media, and Programmatic, utilizing key performance tools like Appflyer, App Annie, and Firebase.- Campaign Execution and Local SEO Strategy: Executed cost-per-lead (CPL) and cost-per-acquisition (CPA) campaigns through various partners, and managed local SEO strategy in collaboration with international teams.- Performance Goals and Budget Management: Ensured all digital marketing initiatives aligned with performance goals, while maintaining efficient management of marketing expenses.- Network Supplier Relationships and Team Coordination: Built and sustained relationships with network suppliers and coordinated closely with the International Marketing Team for reporting and workflow.Achievements:- Lead Generation and Conversion: Successfully generated 4,000 borrower leads monthly, converting 40% into high-value sales, significantly driving the company’s revenue.- Cost Reduction: Achieved a 3% month-to-month reduction in unnecessary marketing expenses, enhancing overall financial efficiency.- CPA Reduction: Effectively decreased the Cost-per-Acquisition from over $30 to below $15, demonstrating my ability to optimize marketing spend for better returns.In this role, my focus was on effectively leveraging digital marketing tools and strategies to drive growth and efficiency in a competitive fintech space. My efforts not only improved Finmas's market presence but also ensured a high return on investment for our marketing initiatives.

As the Head of Digital Marketing & Social Media at PermataBank from November 2014 to July 2018, I led comprehensive digital marketing initiatives in the Greater Jakarta Area, Indonesia, driving significant advancements in the bank's online presence and customer engagement.Responsibilities:- Multi-Channel Strategy: Spearheaded digital marketing across web, SEO/SEM, email, and social media advertising, ensuring cohesive and impactful campaigns.- ROI-Driven Campaigns: Designed and executed campaigns focused on ROI, continuously measuring and optimizing performance against KPIs.- Collaborative Optimization: Worked with internal teams to enhance landing pages and end-to-end customer experiences.- Technology and Partnership Evaluation: Assessed emerging technologies and vendor partnerships, keeping the bank at the forefront of industry trends.Achievements:- Credit Card Marketing Efficiency: Improved Credit Card Search Marketing quality score by 56% and reduced CPC by 45% through ad copy optimization.- Facebook Campaign Success: Achieved a 140% increase in conversions via A/B testing of paid Facebook campaigns. - Social Media Growth: Built a significant social media following from scratch, with 70k on Facebook and 20k on Twitter, leading to a 10% increase in leads.- Influencer Campaign Impact: Drove a 45% rise in new savings accounts through targeted Instagram influencer campaigns. - Viral Campaigns: Launched successful campaigns like #SayangUangnya and #Shopalogic, achieving trending status and increasing credit card leads by 20% annually.- Loan Borrower Increase: Grew the number of cash loan borrowers by 40% with the #MulaiajaDulu campaign.My tenure at PermataBank was marked by innovative digital marketing strategies and campaigns that significantly boosted the bank's online engagement and customer acquisition.

As the Head of Digital Marketing & Website Management at HSBC from February 2013 to October 2014, I led the bank's digital marketing initiatives in Indonesia, focusing on driving online traffic, improving user experience, and increasing conversions through strategic and innovative approaches.Responsibilities:- Digital Marketing Strategy Development: Crafted and executed comprehensive digital marketing strategies, incorporating SEO, PPC, and social media to boost online visibility and engagement.- Performance Metrics Optimization: Monitored and optimized key website performance metrics, implementing enhancements to elevate the user experience.- Budget and Content Management: Managed the design, content, and budget aspects of HSBC’s digital marketing efforts, ensuring effective resource allocation and content relevance. - Collaborations and Technology Leadership: Oversaw collaborations and integration of emerging technologies to maintain the bank's competitive edge and strategic growth.Achievements:- Email Marketing Success: Restructured email templates, resulting in an increase in click rates from 8% to 15%.- Website Optimization: Significantly reduced website bounce rate from 62% to 34%, enhancing user engagement and retention.- Organic Traffic and Conversion Boost: Increased organic traffic and boosted conversion rates by 2% through the implementation of SEO best practices.- Credit Card Acquisition Efficiency: Achieved a 34% monthly conversion rate for online credit card acquisitions with a cost-effective Customer Acquisition Cost (CAC) of around $4.- Strategic Partnership: Collaborated with BMW on a Credit Card Loyalty Program campaign, further enhancing brand synergy and customer engagement.My role at HSBC was characterized by a focus on innovative digital marketing strategies and website management, leading to significant improvements in online engagement, user experience, and conversion rates.

As a Marketing Communication Assistant at PT Sumberdaya Sewatama from April 2012 to February 2013, I focused on enhancing the company's online presence and brand image in the Greater Jakarta Area, Indonesia. My role involved executing online marketing strategies and managing corporate communications.Responsibilities:- Online Marketing Strategy Execution: Developed and executed strategies centered around SEO, PPC, and conversion rate optimization to enhance online visibility. - Corporate Communication Management: Handled press releases, media relations, and crisis management, ensuring effective corporate messaging and public relations.- PR Event Organization: Organized PR events and activities, while monitoring and reporting on media coverage to gauge public perception.- Community Engagement: Managed community interactions and user-generated content, identifying brand opportunities and threats.Achievements:- Website Traffic Growth: Increased website visitors by 55%, new visitors by 81%, and significantly boosted organic visits.- Community Engagement Rate: Achieved a 35% engagement rate in the community through strategic content marketing.- Social Media Campaign Efficiency: Realized a high-performing social paid strategy with a 5% click-through rate (CTR).- Crisis Management Framework: Established crisis management procedures, effectively safeguarding the brand's public image.My tenure at PT Sumberdaya Sewatama was marked by significant contributions in online marketing, corporate communications, and community engagement, enhancing the company's digital footprint and public perception.

As a Marketing & Public Relations professional at LG Electronics from May 2009 to April 2012 in the Greater Jakarta Area, Indonesia, I played a key role in enhancing the company's online presence and fostering media relationships.Responsibilities:- Social Media Strategy Management: Implemented and managed social media strategies to expand the online supporter base and increase website traffic.- Media Relationship Management: Managed relationships with media outlets, coordinating the dissemination of company news and information.- Content Strategy Execution: Developed and executed content strategies across various platforms, including video, photography, and blogs, to engage a wider audience.- Brand Advocacy: Represented and promoted the LG brand externally, leveraging all communication channels effectively.Achievements:- Email Marketing Impact: Increased recurring business by 38% through a targeted email marketing strategy.- Website Traffic Growth: Boosted website traffic by 50% and organic traffic by 200% utilizing effective SEO strategies.- Facebook Advertising Success: Generated 10,000 website visits through a successful paid Facebook advertising campaign.During my tenure at LG Electronics, my efforts in marketing communications, web analytics, and marketing operations significantly contributed to the company's online growth and brand visibility.

As a Marketing Communication Assistant at PT. Sigma Cipta Caraka from June 2008 to May 2009, I was responsible for managing and enhancing the company’s marketing communications in the Greater Jakarta Area, Indonesia.Responsibilities:- Marketing Materials Development: Managed and updated the company website and led the creation of marketing materials such as brochures and videos.- Media Relations: Developed and maintained relationships with media outlets, organizing events like press conferences and exhibitions to promote the company.- Marketing Campaign Analysis: Monitored and evaluated marketing campaigns and competitor activities to refine and guide marketing strategies.- Community Engagement: Fostered community engagement through organizing special events and initiatives.Achievements:- Social Media Revitalization: Successfully revitalized company social media accounts, achieving a 60% increase in user engagement across platforms like Facebook, Twitter, and LinkedIn.- Website Conversion Improvement: Updated website copy, which led to a 20% improvement in conversions. - Effective Ad Campaigns: Generated over 20 monthly sales leads through targeted Facebook advertising campaigns, achieving efficient cost-per-click (CPC) of IDR 2000 and cost-per-acquisition (CPA) of IDR 30,000.My role at PT. Sigma Cipta Caraka was integral in enhancing the company's marketing communications and operations, leading to significant improvements in online engagement and sales lead generation.

As a Web Developer & CRM Manager at Medco E&P Indonesia from October 2005 to June 2008, I was instrumental in enhancing the company's digital presence and marketing communications in the Greater Jakarta Area, Indonesia.Responsibilities:- Website Content Management: Managed website content and collaborated with software developers to implement effective SEO strategies.- Web Traffic Analytics: Conducted thorough analytics of web traffic and delivered comprehensive monthly performance reports.- Marketing Materials Creation: Created a range of digital and print marketing materials, including email campaigns, brochures, and press releases.- Media Communication Coordination: Acted as the primary contact for media inquiries and other organizational communications.Achievements:- SEO Impact: Successfully implemented SEO best practices, achieving a 30% increase in organic website traffic within six months.- Email Marketing Campaigns: Designed and executed email marketing campaigns, enhancing customer retention by 25%.- Brand Recognition Enhancement: Developed a visually cohesive set of marketing materials, both online and offline, boosting brand recognition by 40%.In my role, I leveraged my skills in marketing communications and web development to significantly improve Medco E&P Indonesia's online visibility and brand engagement.