•Led negotiations with key distribution principals and retailer partners to build direct distribution to over 250 retail outlets across Indonesia, securing 3rd largest market share in premium produce & natural foods category for domestic Indonesian market.•Developed and managed 2 prominent consumer good brands in the domestic Indonesian market, Eat Me Brand® for hydroponic produce & Suka Organic® for natural foods & supplements, and launched a combined total of over 120 different SKUs•Managed a team of 6 to build the company’s ecommerce efforts including direct website, 4 online marketplace stores, 3 Instagram brand accounts, and company’s YouTube channel reaching an audience of over 800,000 subscribers for community based marketing•Led sales team of 15 people to handle various in store retail marketing campaigns including POP displays, merchandising, and planograms, to achieve successful brand positioning•Directed the creative team of 3 people to build a strong brand identity, logo, packaging materials, online & offline advertising efforts•Developed a B2B segment to supply our greenhouse & hydroponic technologies to horticulture industries, government projects, private investors; Led expansion into health vitamins, sports nutrition, and pet supplements through private label and co-manufacturing•Coordinated the increase in production volume by 500% through cooperative farming, while improving the efficiency of the inventory, production flow, post-harvest, and logistics costs•Worked with various financial advisors for fundraising from private equity investors and led the roadshow pitch presentations, securing 5 prospective leads to invest at a current valuation of $26M. Assisted in the auditing process, long term business plan creation, market research and corporate restructuring•Maintained key business relationships with all head buyers (B2B), and improved the internal sales force & marketing software for optimal customer retention and loyalty (B2C)

•Assisted in various marketing projects/duties including targeting & analyzing potential customers, updating customer databases, preparing sales presentations, and writing up sales reports for the Marketing Department. •Analyzed and re-organized customer data into specific industry segments for effective measuring, tracking, and targeting analysis. •Worked together with local advertising agency to discuss, plan, and implement a solid marketing plan, including digital and print strategies, social media campaigns, corporate events, trade shows, ads, marketing materials, and search engine optimization (SEO), etc.•Discussed strategies for e-newsletters, concise targeted emails, phone app for corporate events, etc. •Re-vamped and helped improve the company’s websites for interactive user experience including, machine information, virtual tour, machine customization system •Researched on potential competitors and analyzed industry trends•Participated and documented customer meetings to identify their needs and market opportunities, and develop them further into positive obtainable results. •Helped update machine data, pictures, and specs on company’s “iknow” software platform to improve sales operations and analyze loss of sales. •Worked together with the Sales Administration Department to build a new sales quoting software system.•Cross-trained with the Export Compliance Department for two months to learn about exporting, licensing, logistics, and legal side of the company.•Also helped create data metrics reports, customer communications, releasing machine shipments, license manual brochures, FAQ information page, and filing/scanning paperwork for Export Compliance Department.