Purchase Green | Dalton, GA | Jul 2024 - PresentPresident- Accountable for unit-level performance, profitability, staffing, and day-to-day operations of Purchase Green, a subsidiary of The Recreational Group, the largest artificial grass landscape and leisure retailer in North America with 64+ company-owned and franchised locations including the newly acquired Turf Hub—expertly engaging a growth-centric business model while empowering customers to make informed decisions through targeted experience management, service, and support strategies that continue to generate significant growth and strong annual revenue

- Drove efforts to maximize the in-store experience while capturing growth—delivering training across 450 retail locations to 2.1k employees focused on skill development and education, optimizing new product rollouts, and identifying ways to engage prospective sales while providing a top-rated customer experience - Created and deployed a company-wide “Voice of the Customer” platform that enabled stores to collect and review customer feedback to drive continuous improvement and experience management strategies, resulting in a dramatic increase to overall NPS- Identified niche questions, crafted customer experience surveys, and studied responses to inform the integration of new features during the first 12 months post-deployment with Post In-Store Experience NPS rising by 1k bps and Installation Services NPS increasing by 2k bps - Deployed a new CRM platform enabling improved client communication, proactive selling, and an enhanced, user-friendly associate experience—developing new SOPs and monitoring individual locations in underperforming markets/regions to develop action plans - Established a new revenue stream that captured the potential of carpet-to-scale sales within a sustainable new business channel—partnering with Shaw to develop a curated product portfolio to meet the needs of customers and their budgets; creating and deploying training workshops in each market before leading roll out to 200+ stores in 12 months, generating tens of millions in incremental sales - Directed talent development initiatives emphasizing the importance of onboarding, training, and retaining high-performing, high-potential employees—coordinating new-hire training and working with regional leadership to identify and engage the skills, competencies, and experiences of a diverse workforce; retention rates improved by 1k bps and NPS increased by 1.2k bps

- Spearheaded the development of 164 retail locations, driving a team of 10 Regional Managers to elevate the financial performance of the most profitable division company-wide—reporting $450M in annual revenue while maintaining leading metrics for top-line sales, in-store sale increases, YOY growth, pre-sales penetration, performance vs. sales plan, value-added services, and lowest markdowns at point-of-sale - Worked with human resources and loss prevention to establish resource management practices that maximized return while minimizing output—reducing expenses and streamlining payroll administration to achieve the lowest overtime in the company (from 4% to less than 1% in under a year, resulting in millions in payroll savings and improved productivity and efficiency levels) - Maintained the lowest turnover rate on record amidst pandemic-related staffing challenges in 2020 and 2021, leveraging a people-centric leadership model rooted in stability that led to a 2k bps lower turnover rate than the company average in the highest volume, most demanding division with markets across five states and the District of Columbia - Chaired a 20-member Sales Growth team and led multiple task forces in efforts to transform the existing approach to business development to drive an increase in orders and optimize selling across diverse channels and retail models- Bridged the gap between leadership and teams in a multi-generational workplace, devoting a significant amount of time to studying and understanding Gen Z employees to inform changes to the business model that would reduce stress levels and elevate morale—further designing custom training for executives that emphasized best practices for teaching, coaching, and engaging team members- Addressed a need to expand sales virtually—developing workshops focused on connecting with customers by phone and device while facilitating training on how to leverage digital resources to meet market needs

- Responsible for the growth and profitability of the top revenue-producing region company-wide, building the Mid-Atlantic and Midwest markets from the ground up which led to the most successful market launches in company history—promoting and developing 80+ managers across 12 locations in less than a year while implementing a business strategy that supported record-breaking top-line sales with leading gross margins and top performance metrics for sales revenue, net profit dollars, and sales of value-added services; store volume averaged $24M with total net sales growing to $300M in less than 24 months

- Championed a value-driven product strategy and managed key development initiatives that led to a 267% boost in growth of services revenue between FY2006 and FY2007 with [core hardware] sales increasing by 14% - Facilitated nationwide training sessions for vendor teams, retail leadership, and associates—encouraging a commitment to company objectives and a unified approach to customer support that saw satisfaction rates rise exponentially with an average score of 85% and drove ticket attach rates to between 20-30%, their highest levels in more than two years- Expanded brand reach into competitive international markets with a focus on establishing new revenue channels in China—developing business plans targeting joint ventures, market maker opportunities, product sourcing options, and category manager concepts; efforts led to improved margins and enabled Circuit City to gain significant ground in maximizing vendor relationships in China

A decorated veteran, responsible for mission accomplishment and troop welfare, having served in combat operations during Operations Desert Shield, Desert Sabre & Desert Storm.