• Implemented automated workflows and text messaging tools to enhance sales processes and customer engagement.• Developed digital strategies to generate high-quality leads, improving lead-to-conversion rates.• Transformed website content to streamline the customer journey, resulting in increased conversions and ROI.

• Enhanced lead generation and digital marketing strategy for franchise development, driving over 3,000 leads in 2022 with a qualification rate of 34%• Spearheaded the customer journey creation for new franchisees, leveraging analytics to map multiple touchpoints, assess effectiveness, and improve engagement• Optimized CRM data and analytics, streamlining the customer journey and boosting process efficiency• Managed all website updates for Goddardschoolfranchise.com, implementing A/B testing, refining messaging, and enhancing growth markets page content, leading to a 23% reduction in exit rates• Directed partnerships with external agencies, including digital strategy, SEO, SMS campaigns, and website enhancements, ensuring alignment with business goals• Developed creative content for Franchise Development, producing brochures, trade show materials, digital assets, and website copy to support lead generation and brand visibility

• Development of digital brand strategies that resulted in a 27% sales increase year-over-year. Tactics included social, digital, retargeting, SEO, and website optimizations• Responsible for the seasonal strategic marketing calendar for six websites• Successfully lead cross-functional teams in brand and product launches• Managed the promotion team to achieve the company's financial goals and objectives

• Directed growth and retention strategies for 10 national franchise brands across diverse industries, including automotive, home services, healthcare, and childcare• Led a cross-functional team to improve productivity and quality, fostering stronger client partnerships and delivering measurable results• Developed long-term strategic brand plans and digital campaigns, utilizing comprehensive market analysis to drive actionable insights and guide key initiatives• Orchestrated strategy and implementation for Google AdWords, SEO, Facebook advertising, retargeting, and website projects, optimizing digital performance across platforms• Presented in-depth analysis, results, and strategic recommendations to C-level executives, VPs, and Directors, achieving client retention and growth objectives

• Developed sales and digital marketing strategies that increased gross revenue by 12% YOY • Instituted enhancements to the customer journey, promotion strategy, and digital platforms; digital inquiries increase of 18% YOY, total enrollment increase of 8% YOY• Spearheaded the data analyses and strategic recommendations of our customer journey• Utilized Logistical Regression Data Analysis to increase conversion rates of customers by 22%• Five years developing digital marketing strategies to 184 franchise locations in 12 markets• Managed and developed Field Marketing Specialists in the day-to-day activities of field marketing• Lead the development and implementation of digital marketing training for franchise owners

• Developed OEM connected vehicle marketing programs including integrated acquisition and retention campaigns for the Mercedes-Benz and Volkswagen telematic services• Managed agency relationships for Mercedes Benz, Volkswagen, and State Farm telematics services • Presented results and tactical / strategy recommendations to VP and Director level contacts to ensure optimized performance

• Executed a strategic sales and marketing plan for TreadDepot.com; successfully transformed the organization from a six-figure net revenue loss to a profit center in less than 12 months• Developed and implemented a change strategy for the supply chain structure which resulted in the engagement of a new customer demographic as well as a 32% reduction in overhead costs• Restructured the SEM and SEO strategy by enhancing the consumer experience and back end structure of TreadDepot.com, resulted in 21% increase in site traffic and 29% conversion increase• Implemented the promotional campaigns for national tire and wheel manufacturers• Managed a team of account managers in the day-to-day online sales operations

• Implemented the successful redesign for all retail stores nationwide; resulted in a 15% increase in gross revenue• Managed a team in the day-to-day social media marketing and sales operations• Responsible for presence at all national trade shows• Implemented marketing plans between Retail Management and Corporate Marketing

• Established and maintained pricing for markets in the areas of inventory, products, and retail services• Performed competitive analysis of all relevant markets to ensure quick response to industry change