Adam Redd, Mba Email & Phone Number

Peachtree Corners, GA, US

Atlanta, Georgia, US

• Implemented automated workflows and text messaging tools to enhance sales processes and customer engagement.
• Developed digital strategies to generate high-quality leads, improving lead-to-conversion rates.
• Transformed website content to streamline the customer journey, resulting in increased conversions and ROI.

King Of Prussia, PA, US

• Enhanced lead generation and digital marketing strategy for franchise development, driving over 3,000 leads in 2022 with a qualification rate of 34%
• Spearheaded the customer journey creation for new franchisees, leveraging analytics to map multiple touchpoints, assess effectiveness, and improve engagement
• Optimized CRM data and analytics, streamlining the customer journey and boosting process efficiency
• Managed all website updates for Goddardschoolfranchise.com, implementing A/B testing, refining messaging, and enhancing growth markets page content, leading to a 23% reduction in exit rates
• Directed partnerships with external agencies, including digital strategy, SEO, SMS campaigns, and website enhancements, ensuring alignment with business goals
• Developed creative content for Franchise Development, producing brochures, trade show materials, digital assets, and website copy to support lead generation and brand visibility

Ann Arbor, Michigan, US

• Development of digital brand strategies that resulted in a 27% sales increase year-over-year. Tactics included social, digital, retargeting, SEO, and website optimizations
• Responsible for the seasonal strategic marketing calendar for six websites
• Successfully lead cross-functional teams in brand and product launches
• Managed the promotion team to achieve the company's financial goals and objectives

Roswell, GA, US

• Directed growth and retention strategies for 10 national franchise brands across diverse industries, including automotive, home services, healthcare, and childcare
• Led a cross-functional team to improve productivity and quality, fostering stronger client partnerships and delivering measurable results
• Developed long-term strategic brand plans and digital campaigns, utilizing comprehensive market analysis to drive actionable insights and guide key initiatives
• Orchestrated strategy and implementation for Google AdWords, SEO, Facebook advertising, retargeting, and website projects, optimizing digital performance across platforms
• Presented in-depth analysis, results, and strategic recommendations to C-level executives, VPs, and Directors, achieving client retention and growth objectives

Atlanta, Georgia, US

• Developed sales and digital marketing strategies that increased gross revenue by 12% YOY
• Instituted enhancements to the customer journey, promotion strategy, and digital platforms; digital inquiries increase of 18% YOY, total enrollment increase of 8% YOY
• Spearheaded the data analyses and strategic recommendations of our customer journey
• Utilized Logistical Regression Data Analysis to increase conversion rates of customers by 22%
• Five years developing digital marketing strategies to 184 franchise locations in 12 markets
• Managed and developed Field Marketing Specialists in the day-to-day activities of field marketing

Atlanta, GA, US

• Developed OEM connected vehicle marketing programs including integrated acquisition and retention campaigns for the Mercedes-Benz and Volkswagen telematic services
• Managed agency relationships for Mercedes Benz, Volkswagen, and State Farm telematics services
• Presented results and tactical / strategy recommendations to VP and Director level contacts to ensure optimized performance

Ellenwood, GA, US

• Executed a strategic sales and marketing plan for TreadDepot.com; successfully transformed the organization from a six-figure net revenue loss to a profit center in less than 12 months
• Developed and implemented a change strategy for the supply chain structure which resulted in the engagement of a new customer demographic as well as a 32% reduction in overhead costs
• Restructured the SEM and SEO strategy by enhancing the consumer experience and back end structure of TreadDepot.com, resulted in 21% increase in site traffic and 29% conversion increase
• Implemented the promotional campaigns for national tire and wheel manufacturers
• Managed a team of account managers in the day-to-day online sales operations

Ellenwood, GA, US

• Implemented the successful redesign for all retail stores nationwide; resulted in a 15% increase in gross revenue
• Managed a team in the day-to-day social media marketing and sales operations
• Responsible for presence at all national trade shows
• Implemented marketing plans between Retail Management and Corporate Marketing

Ellenwood, GA, US

• Established and maintained pricing for markets in the areas of inventory, products, and retail services
• Performed competitive analysis of all relevant markets to ensure quick response to industry change

Master Of Business Administration - Mba

Bachelor Of Business Administration (Bba), Marketing

Certification In Digital Marketing

Certification In Change Management