Areeba Javaid Email & Phone Number

Dubai, United Arab Emirates

Specializing in Customer Experience & BFSI Sector along with assisting in FMCG * Assisting in developing and managing client relationships.* Developing & proposing customized research solutions and design for client needs basis the research brief and client market realities. * Leading end to end execution of projects including but not restricted to Questionnaire Design, Sample Planning, Field Work Setup & Monitoring. * Translating data into actionable insights for the Client.* Identifying new business opportunities to grow existing client business.

Pakistan

* Execution, project management and handling of customised research for clients in the MENAP Region under CPG, FMCG, Food, Telecom and Automotive Categories including IFFCO, P&G, Yum, Etisalat, Mobily, Viva, General Motors to name a few. * Developing meaningful insights for clients at national and regional level ensuring clarity to support mission critical business decisions. * Handling receivable management and revenue reporting for the business unit along with internal project costing to finalise Study Price.* Training and mentoring junior team members to expedite their learning and fuel their growth inside Nielsen.* Experienced in Brand Health Tracking, Communications Tracking, Usage & Attitude, Customer Satisfaction, Product Packaging and Concept Testing Studies along with Mystery Shopping Audits.

Pakistan

* Managed the execution of research for clients in the MENAP Region under CPG, FMCG and Food Categories including IFFCO, P&G and Yum Brands. The studies included: - Brand Health Trackers, - Usage and Attitude Studies - Customer Experience Evaluations - Mystery Audits for Service Sector Clients - Product Tests , Communication & Concept Tests* Oversaw projects from client's brief to final presentations which includes coordination between various teams include field and data teams to deliver projects on time. This included: - Formulating Research Design Proposals - Designing Research Questionnaires - Project Management in terms of setting up field work material (links, instructions, Quota, show cards etc), and feild work monitoring - Prepared Research Reports * Developed and presented research insights to clients at national and regional level to help them achieve their business objectives through data.Key Achievements:* Key resource for a USD 0.5 million account within the company.* Placed in UAE for a Short Term Assignment in 2018 as recognition for hard work.

Karachi, Pakistan

* Planned and executed day-to-day Social Media Marketing, Customer Engagement and Community Building initiatives for Daraz Pakistan using Facebook, Twitter, Instagram, Google Plus, and Viber Public Chat* Managed and planned of all Social Media Campaigns (Paid & Organic) in Pakistan.* Optimized Paid Campaigns (Budgeting, Targeting, etc.) on the basis of analytics data on campaigns’ performance and outcome (ROI goals).* Analyzed and identified best performing Products, Mediums and Techniques to market the inventory based on the data from Google Analytics & Smartly.* Implemented Special Event Based Campaigns such as Daraz Black Friday, Daraz Fashion Week, and Infinix Launch in Pakistan on Paid & Organic Social Media Channels.Key Achievements* Managed a budget of over USD 1.5 million annual.* Increased Twitter engagement by 70%.* Introduced new engagement initiatives on Social Media that helped increase Organic Reach on Facebook by 20%.* Educated Pakistani Consumers and Shoppers about Black Friday and pulling off the event for Daraz.

Karachi,

My experience at Novartis has been very welcoming and full of learning as I had a chance to learn about:* Observed HR policy making * Learned about Novartis digital HR program: HR Core* System onboarding of 500+ new payroll hires in the company sales force* Observed marketing practices and considerations during the launch of a new product. * Part of a non-monetary incentive program for its field force.

Master Of Business Administration (M.B.A.)

Bachelor Of Business Administration (Bba)

I.Com

Ssc