Areeb Anwer Email & Phone Number

Karāchi, Sindh, Pakistan

Karachi

- My services encompass Photography and Video Production.- I was responsible for both the conceptualization and execution of the Esquires Coffee Pakistan DVC project.- I handled the complete food photography portfolio for various clients including Taza Foods Canada, Taza Chaiwala, Miraal, Koffie Chalet, Happy Icecream, Red Apple, and The New York Pizza, among others.- I provided coverage for corporate events involving companies such as PwC Dubai, Hilton Pharma, and Hascol Petroleum, among others.- I successfully carried out product photography projects for GSK, BRIO, and SAJ Design Store.Some other clients I have worked for:- GSK (GlaxoSmithKline)- Arfeen International (Group of Companies)- Hilton Pharma- The Citizens Foundation (TCF)- HUBCO ( Hub Power plant)- Hascol Petroleum- Monsalwa- Koffie Chalet- The New York Pizza Karachi- Red Apple- Hot n Spicy Dubai- Happy Ice cream- SAJ Design Storewww.facebook.com/askgraficowww.vimeo.com/graficomediasolutions

Karachi

- Collaborating with cross-functional teams to align marketing and communication strategies with overall business objectives.- Tracking and analyzing key performance indicators (KPIs) to measure the effectiveness of marketing and communication efforts and making data-driven recommendations for improvements.- Spearheaded the establishment of "Bykea Live," a live transmission setup, contributing to the project's conceptualization and implementation.- Developed and executed detailed project plans, outlining key milestones and timelines for the successful deployment of Bykea Live.- Successfully launched Bykea Live, contributing to enhanced brand engagement, increased audience reach, and improved overall user experience.- Planned & Managed the Photo Shoot for Bike, Car, Rickshaw & Carpool Category.

Karāchi, Sindh, Pakistan

- Overseeing daily communication across the app and various social media platforms.- Strategizing and crafting content calendars, then ensuring their effective implementation.- Generating creative concepts for campaign visuals, managing them from inception to completion.- Crafting daily content designs for campaigns based on team-provided briefs.- Analyze marketing data and performance metrics to identify trends and opportunities for improvement.- Engage with our customer base through social media, surveys, and other channels to gather feedback and insights.- Perform market research to gain insights into market trends, competitor activities, and customer preferences, that serve as the foundation for shaping marketing strategies

Karāchi, Sindh, Pakistan

My Responsibilities Included:- Working knowledge of VOD standards as well as key Social media activities.- Managing incoming content deliveries from relevant departments. - Obtaining metadata files and artwork from relevant departments when needed; resizing artwork, entering metadata into packagers- Test, trouble-shoot and arrange overall Quality Control operations for content and metadata- Evaluating and diagnosing problems with content related to video, audio and technical composition.- Providing thorough, detailed, clear and concise written documentation.- Working independently to develop and maintain positive working relationships with content providers, including providing timely solutions to inquiries.- Interfacing regularly with VOD team and other internal department teams to track content propagation status and provide feedback to providers.- Determining and deploying YouTube strategy.- Quality Checking all VOD content and communicating any necessary edits before uploading.- Video uploading and settings optimization- Thumbnail creation, titles, descriptions, and tags. Curation & Optimization of playlists.- Manipulating and editing video pieces to get it web ready to the audience.- Shooting social media content for Hum Tv & Masala Tv.- Providing Digital Coverage for HUM Bridal Couture Week, HUM Social Media Awards, HUM Style Awards, Pakistan International Film Festival (PIFF), Masala Family Festival & Lux Style Awards

Karachi

- Created Conversation Calendars & Design Activity for Brands on Social Media Platforms. - Managed & maintained the overall brand's image on designed Social Media Platforms.- Created pertinent designs to be diffused on social media platforms to create engagement.- Used best possible ways to shoot real footages & images to create brand's local perspective.- Edited videos for social media platforms.- Designed campaign artworks in a way that drove conversations on brand pages.- Created daily content layouts for campaigns based on briefs provided by the team and the client.

Karachi,

- Worked in collaboration with the creative department in concept development and visualization of documentary projects. - Worked as an Assistant Cinematographer in different documentary projects including one for U.N (United Nations). - Worked as a Production Manager for Sooper Biscuit Independence Day Campaign video.- Additionally used to meet clients to discuss the brief & targetsMajor Clients:- United Nations (U.N)- IMRA (International Medical Relief Agency)- Bullseye Communications- Hotel Mehran- Saylani Welfare International Trust- Hijaz Islamic University- Memon Medical Institute Hospital

Moratuwa, Sri Lanka

- I was working with the Marketing team assigned for the project called The Art Project.- I used to cover all the activities being done throughout the project.

Karachi

At TvOne Global I was working as a 2D Animator. I used to make animations and bugs which were aired on television.

Karachi

- I was working in the Planning & Strategy Department.- I used to conduct market research for different brands including Candyland.

Master Of Business Administration - Mba, Marketing

Bms, Advertising

High School, Engineering

Matriculation, Science