In January 2017, my assignment was upgraded through promotion and while continuing in Marketing, I was promoted as Marketing Manager, to lead the marketing team.- Hands on experience with Google Analytics For Firebase, Google Analytics, IBM Watson, IBM Tea Leaf and other leading data analytic software to gain insights and translate that data to develop better user experience- Developing and producing profitable rolling 3 year brand plans.- Proposing advertising activities to deliver brand strategy.- Monitoring and evaluating marketing campaigns against targets.- Presenting category and brand strategies to internal and external stakeholders.- Monitoring brand and category performance.- Working with sales and customers to influence pricing.- Managing market research projects.- Developing pricing and promotional strategies- Studying competitors' products and services- Exploring ways of improving existing products and services, and increasing profitability- Identifying target markets and developing strategies to communicate with them.- Ability to evaluate the effectiveness of marketing activities through the use of data and research information

• Ensuring target achievement against set KPIs & sharing it with all stakeholders.• Ensuring proper stock cover at Distribution level with proper warehousing as per company policy• Daily monitoring and business development by forecasting sales, escorting customer in formulation of joint business plan and monitoring the Sales & Customer Support team performance.• Preparing Action Plans for the individual as well as for the sales force.• Frequent Factory visits to improve product knowledge, and manage key and Dormant accounts to identify gaps and bring improvements.• Strengthen relationships with existing clients.• Identify avenues / channels for growth & development. • Manage a team of channel sales for the assigned territory.• Manage & Develop resource for our company and distributor to get optimum results.• Identify the prospects within the territory and develop strategy for business. • Forecasting annual, quarterly, monthly and weekly targets streams. • Identify business potential in new areas in the territory and develop plan to launch services. • Provide quarterly, monthly and weekly results assessments of sales staff's productivity.• Participate in Trade Shows to highlight business products and services.• Trade Marketing promotions for the prospective customers.• Strong negotiations with the Vendors, Customers, and other stake holders.• Demand and Inventory planning by gathering all the required data.