Arek Gazda, Ma, Scmp® Email & Phone Number

Chicago, IL, US

Chicago, Illinois, US

Chicago, Illinois, US

• Developed and implemented a comprehensive communications plan for the Global Communication Certification Council (GCCC) certification program.
• Orchestrated a successful social media campaign, resulting in the formation of an 8-person study group aimed at enhancing preparation for the GCCC examination.
• Demonstrated leadership by organizing and facilitating study group sessions, fostering collaboration and knowledge-sharing among participants to maximize exam readiness.
• Promoted the GCCC certification and its associated benefits, fostering professional development within the communication industry.

Chicago, Illinois, US

Developed a content/event/professional development strategy closely connected to the IABC Career Path Assessment.

Princeton, NJ, US

Chicago, IL, US

• Co-created and drove Alliant’s DE&I strategy by implementing DE&I initiatives, providing communication support to ERGs and overseeing the DE&I calendar of events, programs and storytelling to represent our diverse.
• Drove internal communication strategy and managed the Alliant employee media mix to align employees with the business strategy, build awareness of key initiatives, enhance employee engagement and reinforce Alliant.
• Served as a trusted advisor to the senior leadership, providing strategic communications counsel, coaching and support when planning and executing all-employee communication, meetings and events.
• Led the internal launch of the Alliant brand repositioning and modernized Alliant values, resulting in 90th percentile awareness and advocacy across all employee groups.
• Co-created and managed the Alliant Brand Ambassador program, resulting in a 160% increase in social shares and a 123% growth of mention across all of Alliant’s social media channels in the program’s first 12 months.

Chicago, IL, US

• Shaped Alliant’s public image and operationalized Alliant’s brand internally and externally through strategic storytelling and the creation of brand moments through communications that drive brand awareness and member.
• Directed Alliant’s strategy for public relations, organic social media, content marketing and brand ambassador program to elevate the brand through thought leadership, targeted outreach and reputation management.
• Managed Alliant’s member communications strategy to ensure members have a consistent, clear and seamless brand experience across marketing and banking channels and throughout the membership journey.
• Liaised between marketing and the business for member-impacting enterprise projects where communications strategies are needed.

Chicago, IL, US

• Defined a communication plan to announce Alliant’s digital transformation strategy and progress to key stakeholder groups, driving clear alignment with the credit union’s business strategy using a variety of media.
• Created a communication plan and executive messaging during the transition from a branch to digital channels operating model, resulting in a smooth transition to a 100% digitally operating financial institution.
• Consulted the Business Resilience and HR teams during the pandemic by creating online resources, building communication plans and promoting Alliant’s change leadership and remote work philosophies.
• Developed a communication plan to engage employees during the pandemic through virtual events, leadership videos, stories, contests and best practice sharing, resulting in engagement scores increasing from 83% in 2019.
• Spearheaded, created and executed a communication plan and event schedule for the CEO transition, honoring our retiring CEO and welcoming the new one.
• Advised the executive team during the creation of Alliant’s return to office and post-pandemic workplace experience strategies, ensuring high levels of awareness, understanding and behavior change and adoption among.

Chicago, IL, US

• Orchestrated intranet portal redesign project, transitioning to a dynamic website, improving communication flow and adding an adequate knowledge base, resulting in high 80th percentile adaption and monthly usage.
• Built employee, change and leadership communication strategies, proven to drive employee engagement, reduce silos, provide employees with channels and tools for information, engagement and collaboration that led to.
• Established and formalized an official storytelling program designed to share stories featuring people closest to the work and recognizing their contributions to the business. The program showed a 500% increase in.
• Designed an employee recognition program aligned with the Alliant guiding principles, values and competencies, resulting in a 35% participation increase in the first year.
• Developed and executed strategy for the Great Place to Work certification program, including survey analysis and action plans to create a consistent employee experience regardless of their level of expertise, role or.
• Overhauled Alliant Glassdoor, Built In, LinkedIn and Indeed profiles, resulting in a 60% increase in page views and company ratings.

Chicago, Illinois, US

Developed a professional development strategy and event plan for IABC Chicago to deliver on its vision of being the preferred community and resource for communication professionals working in diverse industries in the Midwest and across the U.S., growing the event attendance by 30% and chapter membership by 15%

Chicago, Illinois, US

Supported the creation of the professional development strategy and executed the 2019/2020 event plan for IABC Chicago to deliver on its vision of being the preferred community and resource for communication professionals working in diverse industries in the Midwest and across the U.S.

Rosemont, IL, US

• Managed this Fortune 500 company’s all editorial calendars, content and production schedules for traditional media, social media and public relations activities.
• Led all core internal communications vehicles, including the corporate intranet site, print publications, e-newsletter, company meetings and office signage.
• Redesigned the company’s intranet site and managed all web content resulting in a 40% increase in adoption.
• Developed, created and launched the company’s first e-newsletter to 25,000+ employees and deployed a regional blog with an average of five posts per week from 65 divisions nationwide, both in a high 80th percentile.
• Oversaw company’s social media channels, created content strategy model, drove and monitored social media presence, which resulted in over 200% engagement increase in less than six months.
• Co-produced video blogs, video and in-person town halls, rally reports and webcasts to support executive communications.

Rosemont, IL, US

• Contributed to a $1.1B YOY increase in sales by leading multi-million-dollar RFP proposal projects from start to finish.
• Consulted Premier, US Foods’ largest client, by providing marketing support, writing articles for newsletters, planning and executing events and authoring sales and marketing materials.
• Developed a marketing campaign resulting in 500+ Holiday Express hotels joining the Premier program.

New York, New York, US

• Exceeded monthly sales goals every month in 2009/10 by identifying and recommending appropriate products and services, generating sales ideas and preparing competitive analysis reports

• Designed and developed new marketing material e.g., direct mail, sales brochures, newsletters, client case studies, sales scripts, web content, articles, etc.

US

Master'S In Professional Communication, Business/Corporate Communications

Communication Studies, Public Relations And Advertising

Associate In Arts, Communication, General