I am working as a regional director for the APAC region for the European brand Beko, and its parent company, Arçelik, and based in Bangkok, Thailand. In my 22 years of experience I have had the opportunity to explore and get to know various countries and cultures, and now I bring my expertise to the unique APAC region. It’s my ultimate goal that I leverage my versatile trade experience whilst operating here, that I best represent and adjust our corporate and brand mission in line with regional inclinations, and that share our best practices to set an example both in the region and globally. Also - last but not the least, I’m a Thai Street food and a diving enthusiast!