Alexis Reliford Email & Phone Number

Los Angeles, Ca, Us

Leaf Group Media Brands is now World of Good Brands.- Oversee strategy and organic performance on 50+ profiles across Instagram, Facebook,Twitter, TikTok, Pinterest, and YouTube- Work with editorial, design, and sales teams to make sure all tentpoles and companypriorities are being promoted and optimized for social- Relaunched Well+Good’s commerce-focused Instagram vertical, Fine Print (@fineprint),which saw an 11% bump in audience and a 14K% increase in engagement in the first twoweeks following launch- People manager and mentor to four direct reports responsible for day-to-day contentideation, creation, and scheduling

Los Angeles, Ca, Us

- Assisted in production and content optimization for Crooked and Pod Save America's primary social channels across Twitter, Facebook, and Instagram, which have grown 289.1% in total organic following over the last six months - Increased organic video views across Instagram (436.3%), Twitter (173.1%), and Facebook (18.7%) - Launched Crooked's culture and entertainment vertical, UNCULTURED, (@unculturedbycm) content for which increased impressions on Twitter by 88.7%, engagement by 50.7%, and video views by 42.8% in its first 30 days following launch- Acted as the lead social point of contact for the six currently-active podcasts (including "Keep It," "Stuck With Damon Young [A Spotify Exclusive]," and "X-Ray Vision") and the YouTube series ("ALL CAPS NBA") for UNCULTURED- Managed UNCULTURED's editorial calendar to ensure content is relevant and timely - Led UNCULTURED's 2022 Oscars social coverage resulting in 1+ million impressions and 21.9K engagements on Twitter- Launched the Vote Save America x UNCULTURED #EarnMyVote social campaign that centers issues young Black and brown voters care about- Oversaw on-the-ground social efforts for #EarnMyVote at 2022 Dreamville Music Festival in Raleigh, NC which resulted in 10K impressions and a 10% increase in followers for UNCULTURED - Lead on eCommerce social strategy aligned with merchandise and product release calendar set by eComm team driving revenue for Crooked branded goods and campaigns - Worked with marketing, production, and video teams to make sure all tentpoles and company priorities are being promoted and optimized for social

Los Angeles, Ca, Us

Brooklyn, New York, Us

- Pitched and wrote 4-6 news stories and next-day takes on pop culture, politics, fashion trends, and food using SEO best practices

New York, Ny, Us

- Wrote and edited content for the monthly front-of-book and back-of-book sections for Good Housekeeping and Prevention- Pitched, wrote, and edited profiles about inspirational powerhouse women for Good Housekeeping's recurring Everyday Hero column - Assisted with the research and writing of large features including Good Housekeeping's annual "Awesome Women" package, which spotlighted female trailblazers in various industries, and the "Moms Who Wow Us" special series for Good Housekeeping in partnership with Woman's Day, Redbook, and the Today Show - Worked with the editorial business manager to coordinate independent contractor agreements and payments

New York, Ny, Us

- Tweaked existing strategy based on changing trends and social media best practices- Curated daily Facebook, Pinterest, and Instagram posts- Edited headlines and improved story packaging to ensure social success- Analyzed search traffic and identified opportunities to update archival content for SEO value

New York, Ny, Us

- Pitched and wrote traffic-driving digital content on fitness, mental health, wellness, nutrition based on SEO, audience data and metrics for Health Magazine's “News & Views” blog- Edited fitness content for front-of-book “Trending” section- Reported and wrote feature stories for “Best Shape” section- Provided administrative support to Health’s Senior Fitness Editor by maintaining Outlook calendar, booking travel arrangements and preparing monthly expense reports- Road tested new fitness classes, gear, apparel, and health trends to determine the worthiness for the reader

New York, Ny, Us

- Attended weekly networking events as one of 23 interns in the American Society of Magazine Editors (ASME) summer internship program- Conducted research for features and sidebar items for ESSENCE’s Sex and Relationships department- Provided administrative support to ESSENCE’s Sex and Relationships Editor