Catherine Arellano Email & Phone Number

United States

Anywhere

A pioneer in the digital marketplace, creating and trading high-value NFTs focused on art and utility.Strategize sales and marketing approaches to maximize profitability and audience engagement in the blockchain space.Analyze market trends to forecast and capitalize on shifts in consumer demand and blockchain technology.

Contract/Full time rolesDesign and implement innovative user interfaces for a diverse client base, emphasizing usability, aesthetics, and modern web standards.Lead projects from concept to launch, coordinating with clients and teams to ensure top-notch deliverables within budget timeline.Regularly update skills and techniques to stay ahead in fast-paced tech landscapes, including attending workshops and industry conferences.

Provided product design, production and marketing for social mediaIn charge of helping the Executive Producer/Owner extensively with production studio, product design, direction and marketing strategy by doing simple to extensive motion graphics for commercial campaigns for International Fashion Week in New York and Miami, which were funded by top model agencies and airline companiesUtilized different software by keeping up with their interfaces to wrap up production by picking best images/footages to clean, enhance and add some graphics from model castings, while also meeting tight restricted deadlines to overseeing managing at times new interns working within the production/marketing teamPitched using top quality footages by editing and masking imperfection, cropping and zooming or highlighting selected areas to best demonstrate and showcase within the footage and use the same strategy method when designing for banners, email, and social media campaigning

Co-operated on deadlines by creating innovative product development for industrial paint and web products for projects such as website design and commercials for corporate meetings held in Isreal and NY held store officeSought out markets in Israel and NY to carefully design and show progressConducted domain/SEO research to help publish graphics for new paint products, advertisements and commercial content within the store and webPitched and participated by giving direction and layouts for upcoming projects for marketing aesthetics/advertisements

Taught incoming high school children within the Education Opportunity Program held by SUNY, a program to help incoming students from various New York high school sectors and backgrounds to prepare them to perform and excel at college/university level computer courses.After-school tutoring to help students stay on track with their course work and give necessary guidance/feedback on topics such as joining their selected major at FIT, guidelines, differences of being an EOP student, upcoming semester coursework, and career choices correlated to their purpose or selected major.

Bachelor'S Degree, Computer Software And Media Applications

Activities and Societies: Communications & Design

High School Diploma, Design And Applied Arts

Art and Digital Arts