Responsible for the strategic direction and implementation of brand awareness and marketing efforts to grow WHYY’s impact on the Philadelphia region through on air, online and community engagement services. Also lead efforts to generate unrestricted income from grassroots members through multiple business systems with a focus on growing the size and retention of total membership.

Leading a team responsible for communications, marketing and member relations activities, including raising nearly $13 million annually to support the Philadelphia region's leading public media organization.

Oversee strategy and tactics for all communication activities that help the Philadelphia region’s leading public media organization fulfill its mission and obtain financial support.• Member of senior management team, advising CEO and staff on strategic communication and market positioning issues in a rapidly changing and competitive media environment.• Lead marketing efforts for new services including the launch of a multimedia news website already recognized as one of the best in public media and the addition of five radio stations that extend WHYY’s signal across New Jersey.• Responsible for internal and external communication including media relations, on-air, online and social media promotion, publications, research and customer service.• Manage large scale projects ranging from multi-year digital television consumer education effort to hosting 5,000 guests for Antiques Roadshow tapings.