Arely Muñoz Avila Email & Phone Number

Mexico City, Mexico

• Led 360º marketing plans with cross-functional teams, focusing primarily on brand awareness and market penetration through ATL and BTL strategies.• Addressed customer needs by implementing strategies based on market analysis to enhance competitive advantage, including product sampling, sales promotions, events, and digital tools.• Developed a loyalty program for strategic accounts, focused on recognition based on sales growth targets to optimize competitiveness.

Madrid, Comunidad De Madrid, España

• Qualified and segmented marketing-generated leads, driving sales from our national portfolio.• Collaborated closely with the BD and Sales teams to move prospects through the sales funnel to closure and ensure alignment with account plans. • Analyzed marketing and sales metrics and main KPI's development. • Developed marketing campaigns, social media plan, data analysis, website and ads management achieving 16% of brand equity growth.• Managed the social media, content creation, and local marketing teams. • Created and managed the Marketing, CSR and PR strategy for the organization, collaborating with cross-functional teams to ensure alignment between budgetary requirements and business objectives.• Organized corporate events such as Youth Speak Forum with +300 young people and +10 companies bringing a ROI of 306%.• Collaborated in the delivery of industry conferences such as Sondersland and Climathon.

Madrid, Comunidad De Madrid, España

• Developed digital campaigns, social media content creation and analysis of performance and carried out strategic spaces to identify opportunities for growth, achieving 10% Instagram and 57% Facebook growth.• Assisted the marketing team in identifying and pursuing potential promotion opportunities through market research and analysis.• Organized and delivered webinars and livestreams with +150 young attendees.

• Supervise local operations of Outgoing Global Talent Program from different local committees of Perú.• Creation of operational and administrative strategies to achieve the monthly and semiannual goal at the local level.• Develop education and training cycles in various topics that are useful for local entities.

Ciudad De México, México

• Supervise local operations of Outgoing Global Talent Program from different states of Mexico.• Creation of operational and administrative strategies to achieve the monthly and semiannual goal at the local level.• Develop education and training cycles in various topics that are useful for local entities.

Ciudad De México, México

• Managed the Marketing department in creating strategies and goals, registration of brands, focusing on customer experience.• Assisted sales team in identifying and pursuing potential leads by qualifying all marketing-generated leads.• Initiate sales opportunities with an outbound approach by cold calling and setting qualified meetings.• Built from 0 a marketing 360º strategy plan and a new system of sales reporting that helped the CEO and KAM in decision-making.• Analyzed marketing and sales metrics and main KPI's development and created a new loyalty program.• Developed digital campaigns, social media, and website analysis of performance and carried out strategic spaces to identify opportunities for growth, achieving a 12% of overall growth in sales results and 130% increased reach.Main achievements: Increased followers on Instagram (10%) and Facebook (57%), increased reach by 130%, 457 new users on the website.

Ciudad De México, México

Member of the Board of Directors of AIESEC in Universidad Panamericana for the 2019-2020 cycle.• Responsible for recruiting Youth Mexican Talent for professional internships in different companies abroad.•Responsible to establishing International Relations with AIESEC committees abroad.Main achievement: Growth of 300% vs 2018-2019 in quality experiences completed, being in TOP 1 at national level.

Ciudad De México, México

Member of Outgoing Global Volunteer area of AIESEC in Universidad Panamericana.• Responsible of the Costumer Experience in about the clients who went to foreign (following closely the process of client) and to check that quality standards are met. • Track 100% of leads on time.

Ciudad De México, México

Member of the Outgoing Global Volunteer area of AIESEC in Universidad Panamericana.• Responsible of the creation of strategies to attract future leads that want to go to make a Volunteering in foreign. • Responsible for running processes of the EPs who are going to go foreign.

Ciudad De México, México

• Managed and optimized the marketing & communications system of the company by improving the interdepartmental communication.• Carried out sales predictions, management of promotional materials and samples, control of guarantees, coordination of webpage content creation and arts submission to COFEPRIS, and other marketing duties.

Ciudad De México, México

• Responsible of the sale, planning events and admission process for admission to degrees of Empresariales.• Hubspot project leader, responsible to create different new strategies for leads and score increase. • CRM management.• Follow-up of business career prospects.

Ciudad De México, México

• Responsible of the sale and first part of admission process for admission to all degrees in the University.• CRM management and control