Experienced manager, strategic advisor, solution architect and project manager with a genuine interest in customer experience and the interface between people and technology (CXM).For the last 20 years I've been helping small, medium and large businesses of all industries to enhance communication with their customers and the customers' experience. I have a technical background and commercial mind, and I like to focus on how data and events collected in any channel can be used together with all other data to ensure relevant and timely 1:1 dialogue with customers. Further, how companies can create innovative services and customer experiences to enhance their business and reap the benefits.
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Coo And Partner - Forte OptimizeForteOslo, No -
Director Of Martech And Partner - Forte OptimizeForte Digital Aug 2024 - PresentOslo, NoAt Forte Optimize, I'm responsible for helping our customers communicate and drive value with their end-customers through MarTech. For our customers I work as a strategic advisor, project manager and solution architect. I work closely with MarTech vendors to ensure that our customers are aware of and take advantage of all the possiblities MarTech provide.At Forte, I have more than 350 experts within technology, advisory, consulting, data and analytics as colleagues - ensuring that all our customers' needs within the MarTech space can be catered for. -
CooBas Kommunikasjon Jan 2021 - Jul 2024Oslo, Oslo, NoAs COO I was responsible for MarTech sales cases and all existing MarTech customers. I was also responsible for Bas' MarTech partners and sponsors to Bas' events, e.g. Dialogkonferansen. -
Director Of Professional Services At Bas KommunikasjonBas Kommunikasjon Apr 2019 - Dec 2020Oslo, Oslo, NoI headed the professional services department consisting of cross-functional customer teams through line managers and a seperate team with data scientists directly. -
Cto / TeknologidirektørBas Kommunikasjon Jan 2015 - Mar 2019Oslo, Oslo, NoI headed the technology department consisting of teams related to solution architects, back-end development, data science, data management and IT. -
Senior Manager - Integrated Marketing ManagementSas Jun 2012 - Dec 2014Cary, Nc, UsI managed a Nordic team of Business Advisors. I spent a considerable amount of my time focusing on SAS' strategic initiatives, including enabling the Nordic organization and a go to market strategy.As a Nordic Business Advisor for Integrated Marketing Management (Customer Intelligence), I was responsible for ensuring that existing and potential customers are offered the right SAS® Business Analytics solution based on a solid understanding of each individual customer’s business and challenges. -
Product Manager - Email Marketing Designer - Nordic RegionSas Feb 2011 - Mar 2014Cary, Nc, UsI was the Product Manager for the Email Marketing Designer (EMD), which seamlessly integrates with SAS Digital Marketing (SDM). I managed EMD from early planning phase through implementation of version 1 to 6. My responsibilities included product visioning and planning of new releases, creating marketing and demo material, advisory on email marketing, overview of all sales cases globally. +30 SDM customers have chosen to implement EMD as their email marketing designer. -
Business Advisor - Integrated Marketing Management - Nordic RegionSas Aug 2011 - May 2012Cary, Nc, UsAs a Nordic Business Advisor for Integrated Marketing Management (Customer Intelligence), I was responsible for ensuring that existing and potential customers are offered the right SAS® Business Analytics solution based on a solid understanding of each individual customer’s business and challenges. -
Product Manager - Integrated Marketing Management - NorwaySas Jan 2010 - Oct 2011Cary, Nc, UsI was the local Product Manager for SAS Integrated Marketing Management (IMM) / Customer Intelligence (CI) in Norway. The SAS IMM solution includes solutions for Marketing Automation (MA), Campaign Management (CM), Digital Marketing (SDM), Marketing Optimization (MO), Real-Time Decision Management (RDM), Customer Analytics (CA) and reporting.This position involved the following tasks: Keeping up to date on SAS CI solution, educate internal and customer resources in SAS CI solution, perform live demos for customers, advice in sales cycles, promote local needs for changes to the product to global product management. -
Senior Consultant Customer IntelligenceSas Jan 2009 - Aug 2011Cary, Nc, UsI worked as a Senior Consultant at SAS Institute's Norwegian office in Oslo for 2,5 years. My primary focus was Customer Intelligence (CI).I had a leading role in developing and implementing SAS software solutions for SAS' customers, and I participated in all steps in our projects - from sale to implementation. I usually took the role as project manager, solution architect and / CI subject matter expert. -
Team ManagerPortrait Software Jun 2008 - Dec 2008Henley-On-Thames, Oxfordshire, GbAs a Team Manager, I was responsible for administrating the technical consultants in my team (3 people) and projects for as subset of Portrait's customers. -
Senior Technical ConsultantPortrait Software Mar 2008 - Dec 2008Henley-On-Thames, Oxfordshire, GbConsultant work for Portrait Software (PS) which envolves e.g. implementing and tailoring the Portrait Campaign Manager software to the dialog marketing needs of the customers.My work envolved modelling of databases, writing complexed SQL-statements, coding in jscript and javascript, project budgeting and project management, holding courses (teaching) for fellow employees and customers. -
Senior Technical ConsultantMillion Handshakes Feb 2005 - Mar 2008NoConsultant work for Million Handshakes, which involved e.g. implementing and tailoring the Campaign Management software to the dialog marketing needs of the customers.My work involved modelling of databases, writing complex SQL-statements, coding in jscript and javascript, project budgeting and project management, holding courses (teaching) for fellow employees and customers. -
SkipMh Curling Team Sep 2006 - Feb 2008Played curling at amateur level with good colleagues at Million Handshakes
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Shift ManagerBurger King Klingenberg Jul 1999 - Jun 2000I was responsible for operating the Burger King restaurant, including sales, production and employees, for my shifts.
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Shift Manager / CrewBurger King Fredrikstad Mar 1995 - Aug 1997I was responsible for operating the Burger King restaurant, including sales, production and employees, for my shifts.
Are Solberg Education Details
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University Of OsloInformation Systems -
Bi Norwegian Business SchoolExecutive Program: Leadership In Knowlegde Organisations -
Postens Mellomlederprogram (Mlp)Executive Management Traing
Frequently Asked Questions about Are Solberg
What company does Are Solberg work for?
Are Solberg works for Forte
What is Are Solberg's role at the current company?
Are Solberg's current role is COO and Partner - Forte Optimize.
What schools did Are Solberg attend?
Are Solberg attended University Of Oslo, Bi Norwegian Business School, Postens Mellomlederprogram (Mlp).
Who are Are Solberg's colleagues?
Are Solberg's colleagues are Stine Eiesland Balke, Petter Sommerseth, Fritz Waldhecker, Tea Eskeland, Niels Sole S., Trine W., Eivind Traedal.
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