Are is the CMO at Orgbrain and has more than 25 years of experience in marketing and sales. He is the one who introduced "inbound marketing" to Norway and has worked for both large and small companies, such as Susoft, Evry, Karabin, Left Brain Marketing, and Accenture. During the dot-com era, he was one of the co-founders of First Tuesday in Bergen. Are believes that everyone should work in sales before attempting marketing, echoing the words of David Ogilvy, "If it doesn't sell, it isn't creative."