Lemonade Fashion is building the first social commerce platform which combines video-first infinite-scrolling technology with a seamless and fully integrated marketplace. The app sits on the intersection between social platforms such as Tiktok and Instagram, and commerce platforms such as Amazon. The new app launches in Q1 of 2023. The company started off as a curated marketplace for the next generation of creators and soon discovered the disconnect between content and commerce. Today they have 400+ brands with 7,600 products and 62 influencers with 100 million + followers.Lead the growth of brand by developing digital marketing strategy, and outreach direction.

- Strategize and execute performance oriented digital campaigns based on client/partner's objective and budget. - Ongoing optimization and analyses of running campaigns. Cross coordination of digital campaign journey from Google to Youtube and Facebook. - Recommendation proposals for new, seasonal, and promotional content for optimal performance and outreach.

- Certification of digital advertising platforms: Google: paid search. mobile, shopping, display, Youtube and Facebook. - Assisted in campaign strategy based on client/partner objective. - Reporting analyses by performance oriented key performance indicators.

- Coordinate partnerships with all ranges of businesses, from small local businesses to grand corporate entities to enable and enhance their communication channels.- Create, edit and manage content for partners for all settings, from website information to email marketing. - Strategize audience oriented communication techniques and marketing content.

- Providing world-class customer service while troubleshooting and providing technical support - Resolve customer’s issues effectively and answering questions about Apple products, services, and accessories, including both software and hardware - Provide troubleshooting of other operating systems such as Windows and work independently to investigate and diagnose technical issues, both software and hardware

-Produce marketing materials, e-newsletters, electronic media, reports, press releases, articles, brochures, videos, and social media messages.-Coordinate FAST’s presence at trade shows, conferences, summits and events.-Work with membership and business development teams to create effective communications for activities related to membership and development.

-Research based on economic development statistics and strategies-Coordinate crowdfunding platforms for monthly campaigns-Core event coordinator- lobbying local businesses and managing event timeline-Transcribing – videos for OneArmenia