Conduct in-depth keyword research to support new client pitches and existing SEM campaigns.Develop and execute comprehensive on-site and off-site SEO strategies, including link building and content optimization, to improve search engine rankings.Analyze website performance using tools such as Ahrefs, Semrush, and Google Analytics to identify areas for improvement.Monitor and report on SEO performance, making recommendations for optimization based on data analysis.Stay up-to-date with the latest SEO trends and algorithm updates to ensure best practices.Utilize SEM platforms including Google Ads, Bing Ads, and Facebook Ads to optimize campaigns.