Arfan Hamid Email & Phone Number

Indonesia

Bandung, Id

Central Jakarta, Jakarta, Indonesia

• In-charge of campaign creation process such as media planning, monitoring, and reporting.• Maintained the company’s owned channels including newsletter (email), WhatsApp, push notification,newsfeed (card), in-app banner, and automation flow.• Created an automation for ONO (Open Never Order) users, utilizing 2 channels (email & pushnotification) with tailored messages divided into 3 key segments (premium, value, and ownedsupermarket).

Jakarta Selatan, Jakarta, Indonesia

• Supported 2 sub-digital marketing functions: Performance Marketing & CRM.• Made daily, weekly, monthly, and ad-hoc reports related to campaign performance and insight on each channel.• Managed regular and ad-hoc campaigns heavily on owned channels such as email, push notification, pop-up banner, and WhatsApp blast.• In-charge of leads nurturing project using WhatsApp blast. From the planning, audience selection, data processing & cleansing, until the reporting.• In-charge of landing page optimization initiative on Google Ads in order to improve overall current ads' quality scores.

Jakarta Selatan, Jakarta, Indonesia

• In-charge of Quipper Video's regular flash sale campaigns (Parents Campaign, 12.12 #YangMurahMurahAja, Year End Sale, Diskon Kasih Sayang, and Ramadhan Quipperian).• Successfully increased Quipper Video's flash sale campaigns' overall click rate by 56.5% (compared to 3 previous campaigns).• Maintained the company's internal marketing channels (push notifications, in-app & web pop-ups, internal banners, blogs, etc).• Created creative briefs on the company's acquisition and promotion campaigns.• Provided release notes every app update release.

Jakarta Selatan, Jakarta, Indonesia

• Provided weekly and monthly reports on digital paid advertising campaign performance.• Set-up campaigns on the company's digital paid advertising platform (Google Ads & Meta Ads) & marketing automation tool (MoEngage).• Created creative briefs for digital paid advertising & acquisition campaigns.• In-charge of several funnel optimization initiatives (First User Experience Flow and Conversion Improvement).

Surakarta, Central Java, Indonesia

• Handled a team consists of 17 students and helped them in providing program-related information &digital marketing troubleshoot.• Collaborated with SMB Partner (Duasisi Handmade) in facilitating students with real case project byhandling SMB Partner’s digital marketing efforts.

Jakarta Selatan, Jakarta, Indonesia

• Accepted in Magang Bersertifikat Kampus Merdeka (MBKM) Cycle 2 program in collaboration with the Ministry of Education, Culture, Research, and Technology.• Selected as one of 129 interns out of 14.616 applicants (0.8% acceptance rate).• Created 4 campaign plans such as (marketplace optimization, product launch, new tactical campaign, and regular campaign).• Created 1 innovative proposal to optimize company's sales flow (expanding new channel) by combining company's current owned assets and using channel's potential features.• Conducted market research & survey on potential customers' basic knowledge about postpaid product, behavior, and digital preferences.• Participated in internal development program (Intern Me Show) both as a committee and participant.

Bandung, West Java, Indonesia

• Accepted in Magang Bersertifikat Kampus Merdeka (MBKM) Cycle 1 program in collaboration with the Ministry of Education, Culture, Research, and Technology.• Selected as one of 20 interns out of +1100 applicants (1.8% acceptance rate). • Initiated the creation of Assemblr EDU’s distributor guide based on theoretical approach combined with the company’s best practices.• Made concepts for distributors’ marketing kit based on product’s selling points and highlights.• Participated as a trainer in distributors’ sales and technical enablement, the goal was to teach them about product knowledge and the company’s best practices.• Collaborated with Legal and UI/UX Team to develop distributors’ integrated dashboard.• Managed 4 key partners, created new partnership schemes, and made proposals to obtain new partners.• Conducted 4 market research such as customer behavior analysis, competitors' promotion packages, and competitors' partnership schemes.