SCOP3 Group is a leading communications and sales representation firm specializing in the hospitality and luxury lifestyle sectors. We offer a wide range of contracting services to maximize revenues.

During my time working at Jumeirah Bali, I am proud to have supported the resort in achieving some of its goals.• Successfully managed the Grand Opening of Jumeirah Bali’s signature restaurant, AKASA Restaurant & Bar, and extended invitations to a curated list of international media from South Korea, Singapore, Malaysia, and Australia for the Media Fam Trip.• Achieved coverage in 358 articles with a cumulative reach of 16,846,392 impressions, valued at $6,233,094 AVE for the hotel in 2022. The hotel consecutively secured a significant SOV from key markets, including the US, UK, UAE, Singapore, and India.• Increased the hotel’s Instagram account followers by an impressive 80% on average, reaching 16.5K followers and achieving 10 million impressions within 5 months.• Received the prestigious Travel + Leisure award and earned a coveted spot on the highly sought-after It List. The It List recognizes the world's finest new hotels, including those known for their exceptional and extravagant offerings. Jumeirah Bali's inclusion in the 2023 It List underscores its unparalleled excellence and dedication to providing an unforgettable experience to its guests.• In 2022, over 29 international media outlets successfully hosted, including Robb Report, Travel + Leisure, Marie Claire, VOGUE, Telegraph Online, National Geographic Traveller, The Times, Conde Nast Traveller, Tatler Indonesia and many more.• AKASA has garnered recognition as the Best Restaurant and Steakhouse in Bali on top SEO websites such as The Bali Bible, Chope, NOW! Bali, What's New Indonesia, and Honeycombers Bali.• Segaran Sunday Brunch has been acclaimed as the Best Bali Brunch on prominent SEO platforms in Bali, including The Bali Bible, Honeycombers Bali, NOW! Bali, and Bali Buddies.• Talise Spa has been featured among the top SEO websites in Bali as Bali’s Best Spa and Luxury Spa, as recognized by The Bali Bible, Honeycombers Bali, Bali Buddies, and What's New Indonesia.

Gaia Digital Agency is a digital agency based in Bali. Starting as Public Relations Manager, but currently, I have taken on every client in our portfolio, including Viceroy Bali, Apéritif Restaurant & Bar, Cascades Restaurant, Mimpi Sleep, Studio Bali, Hunter Motorcycles, Golden Monkey, and many more as Marcom Director. I have also led a team of four public relations professionals and one graphic designer. • Taking a lead in clients' marketing and advertising strategies.• Leading a team to provide the utmost level of client service.• Briefing designers and copywriters.• Liaising with clients at a senior level on a day-to-day basis.• Promoting the expansion of business with existing clients.• Setting objectives for creative teams.• Keeping projects on time and within budget.• Monitoring the success of campaigns.• Identifying new growth opportunities.

• Oversee the Marketing Communications activities which support the business activities.• Responsible for the corporate design and production of marketing collaterals to meet business needs.• Development of brand messaging via advertising, collateral, tradeshows for hotel and regional sales teams, the development, human resources and other corporate teams, and in-hotel brand messaging. This includes offline and online media strategy and planning.• Implement relevant branded consumer offers, targeted at past or potential guests, to drive revenues to the hotels.• Leverage partner and online opportunities to promote tactical programs.• Oversee online content development and direction for all brand websites, taking into account relevant brand and promotional messages.• Develop and oversee the implementation of website review processes for hotel sites.• Identify and manage relationships with relevant external agencies, as well as internal departments.• Lead relevant brand and marketing projects, taking full ownership of strategic direction and project elements.• Input into hotel plans and budgets.• Oversee corporate and brand collateral materials developed by team members.• Guide hotels on marketing collaterals and execution of hotel promotions.• Provide support, guidance and input on property photo and video shoots to ensure they are following brand guidelines, and assist with the brand approval of final assets.• Provide regular campaign analysis and reporting for all key marketing communication activities.• Ensure all core brand documents, guidelines, templates and images are centrally available for inter-departmental and hotel use.Key Achievements (during the pandemic):• Maintain the hotel's presence on social media by conducting several activities including creating health protocols video, online hotel tour and influencers collaboration.• Creating a tactical program with banks, community, corporate to promote staycation offers.

Alila Villas Koh Russey was one of the most anticipated openings of 2018. A luxury resort on a small, remote island on the Cambodian Coast with thirteen villas and fifty rooms. A bold architectural statement. Paradise on the edge of the world and the challenge and opportunity of a lifetime.• Implementing a marketing communications plan inclusive of digital advertising and budget.• Overseeing all social media channels. 10K Facebook and 3K Instagram followers in six months.• Organizing photo and video shoots to deliver full visual assets.• Directing public and press relations and events: organizing media fam trips, writing press releases, directing PR Agency on a project basis.

Key Achievements:• Project managed the highly successful 2016 New Year’s Eve celebrations at the historic Pelataran Ramayana.• Initiated partnerships with retailers, airlines and local and international banks, generating US$75,000 (+6%) in F&B revenue, receiving annual sponsorship and increasing exposure by 11% per annum to US$820,000.• Hosted the Kempinski Wedding Fair for 2 years consecutively, achieving Rp 2,7 billion in exposure, 18 wedding confirmations for 2017-2019, and sponsorship from Jaguar – Land Rover, Turkish Airlines and Kempinski Hotels.• Managed an annual golf tournament to maintain relationships with corporate and Japanese clients, achieving US$215,000 sponsorship from companies such as Mercedes-Benz, All Nippon Airways and Kempinski Hotels.• Collaborated with Indonesian Art Studio and Art Collector and launched Kempinski Little VIP campaign in 2017, and Kempinski Art Gallery in 2018.• Hosted 10 events including a black-tie gala dinner, several fashion shows, art exhibitions, product launches and historical event Welcoming Back Asian Games in 2018 with total PR value up to US$2,9 million.• Forged a key strategic partnership with International SOS, providing guests with an on-site clinic and 24/7 access to the company’s medical assistance centre.• Achieved sponsorship in cash and products with a total value of US$235,000 between 2016 and 2018.

• Headed strategic planning and execution of lifestyle shopping mall events, marketing and advertising activities, including online marketing, devised innovative marketing programs to increase traffic, sales and customer loyalty.• Prepared annual marketing plan and budget, and managed a range of successful activities within budget.Key Achievements:• Organized and executed 5th anniversary event and launched new customer loyalty program, increasing mall traffic by 2% and loyalty customer by 8%.• Communicated marketing initiatives and maintained relationships with retailers, vendors, agencies, shoppers, community, media, mall management team and built relationship with HARRIS & POP! Hotels Festival Citylink.

• Part of the opening and operational team at this groundbreaking combo hotel.• Directed and coordinated all marketing activities within budgets and deadlines, as well as periodical campaigns.• Liaised and collaborated interdepartmentally on presentation and production of collateral product range.• Coordinated and executed effective PR to maintain a high public profile in the industry and community.• Developed and oversaw production of a wide range of collateral with marketing agencies, graphic designers, photographers and printers, reviewed, selected and appointed vendors ensuring quality and competitive pricing.• Prepared and a maintained a set of images to illustrate park, products, services, atmosphere and environment.• Administered, maintained and updated corporate, travel industry and FIT databases and managed website and social media, ensuring regular fresh updates and including presentation, contents and marketing effectiveness.• Contributed to preparation of the annual sales and marketing budget and ensured adherence to budget.Key Achievements:• Created and managed Facebook, Instagram and Twitter presence, and increased followers by 30%.• Hosted the largest ever photo hunt competition in Denpasar with 250 participants and gained support from local radio stations, newspapers and magazines, achieving media value of US$20,000.• Welcomed 100+ media companies, bloggers and communities at gatherings, photo shoots and filming.• Acknowledged press spokesperson and ambassador during pre-opening events.• Hosted media familiarisation for HARRIS & POP! opening event, inviting 30 companies from Jakarta, Bandung, Yogyakarta and Surabaya and created a plan with local government to promote hotel and surrounding tourism destinations.

• Created insightful tactical promotions to increase sales, achieving 52 in-house events in a year, marketing and selling event space and coordinating events for 2 meeting rooms, 2 restaurants and a wedding venue.• Responsible for all account management, sales prospecting, and business development as well as all advertising and promotions including social media, magazines, newspaper and other promotional tools.• Maintained and leveraged working relationships with internal and external partners to deliver memorable events.

• Built brand equity for the Lea Jeans brand, collaborating with Product Developers, Researchers, Marketing and Creative Agencies, Advertising, PR and Sales to ensure adherence to brand values and image.• Strategically developed long/short-term brand plans and prepared budget and promotions to support sales.• Liaised with marketing to innovate promotional tactics to boost brand image, keeping Marketing informed of new brand visions and participating in events to increase awareness.Key Achievements:Successfully launched Lea Ladies and conducted photo shoot for the new collection of Lea Jeans.

• Proactively sought exhibitors, working to meet and exceed revenue and occupation targets, providing an integrated, strategic approach to increase traffic and sales and generating initiatives and to improve support.• Developed and executed marketing strategy for the centre along with legally compliant promotional initiatives.• Collaborated with retailers to drive improved sales outcomes for the Center, assisting with planning, budgeting, reporting, research analysis, compliance and special projects.

• Coordinated every aspect of a wide range of events to ensure seamless delivery, devising concepts and gaining management approval via compelling presentations.• Handled budget management, scheduling, talent selection, vendor selection, marketing, sponsorship and worked internally to ensure coverage of engineering, housekeeping, production, casual leasing and public relations.• Composed and edited press releases, company literature and internal/ external articles, built collaborative relationships with press and publicity community and managed news flow on events.• Media spokesperson for the company, addressed a wide range of questions and complaints.