Ross Gilmore Email and Phone Number

• Became proficient on the web analytics side of things…using GTM and GA to tag and report on company and 30+ client websites• Managed a diverse, complex, multi-account & multi-property Google Analytics & Google Tag Manager setup• Ensured marketing and consumer behavior flows were tagged accurately for reporting and analysis• Ensured quality of data is as expected by actively monitoring data accuracy and troubleshooting for data issues• Managed, developed, and deployed automated dashboards that monitor KPIs for stakeholders• Analyzed web data to help inform leadership on how to optimize website performance and marketing efforts• Without dev resources, extracted and pushed interactions using JavaScript variables and CSS selectors within our GTM environment

• Automated over 50% of enterprise reporting through advanced real-time data modeling and Tableau reporting, providing leadership, channel, product and brand managers with highly detailed and immediate insight to help optimize performance• Developed bespoke, automated forecasting models unique to the industry that predict and report on EOD intraday company performance across overall, brand, channel, and source levels within 1.5%• Developed an automated, near real time media spend efficiency forecasting model to guide marketing spend across paid channels and sources by knowing EOD spend relative to revenue within 1.5% by 9am at overall and source levels. Any market correction from spend adjustments would trigger automated model and reporting adjustments, along with anomaly alerts.• Developed product web page models that the web dev team piped-in for product collection page re-sorting every hour based on hitting certain funnel metrics, resulting in an avg. revenue per session increase of over $1.50 based on A/B testing• Developed an anomaly detection model that detected and alerted of site issues in near real time• Helped automate backend reporting systems, managing vendor API development for reporting across brands and channels• Worked in the “War Room” during peak business periods to provide leadership with updates and forecasting• Regularly fulfilled ad-hoc requests for performance marketing, operations, and finance related questions• Selected for the Leadership Development Program in my second year

• My first exposure to data analytics, and the humble beginning of my analytics career, where I learned the tools necessary to get my first data analyst opportunity • Worked in Bangalore, India with the Nike Retail Intelligence team to help solve data intensive problems• Focused on the development of Nike KPI dashboards within the Global Consumer Knowledge team• Worked with clients to understand business challenges and present results through recommendations• Helped grow the Nike account by offering services that could improve operational insight, visibility and decision making

• Trained for this role in a Leadership Development Program in Atlanta, GA before being assigned to the Las Vegas market• One of fifteen regional B2B managers in the Southwest US, visiting and managing 85+- employees at 8 corporate owned stores• Responsible for driving B2B sales along with product and sales management, development, and training• Conducted ongoing B2B training in consultative selling, CRM management, and lead generation• Consistently exceeded SaaS, strategic and cellular store quotas• Grew and developed relationships with a book of over 150 businesses

• Selected to represent Emory overseas in a highly selective internal application process• Interned with KPMG Advisory AG, a leader in M&A activity within continental Europe• Researched/analyzed acquisition targets for clients in the European windows and doors manufacturing sector• Made pitch books for a manufacturer focused on expansion into fragmented Nordic regions• Performed company specific research, valuation, etc. for an Austrian company with over €250 million in annual turnover• Made information memorandums and teasers to get interest from potential buyers• Drafted other discussion materials for potential buyers of under-performing companies across various industries