• Developed the 2025 international marketing strategy, budget, and detailed marketing plan• Lead and mentor a team of 2, fostering creativity and collaboration• Oversee all marketing campaigns, promotions, and PR activations• Implement the new brand identity to ensure consistency across all channels• Organize key PR events, international sales meetings, and company milestones• Work closely with the CEO and Commercial Director on strategic initiatives• Drive brand visibility and engagement through innovative marketing efforts

• Built and led the Marketing Department from the ground up• Introduced new processes and improved ways of working• Created and executed the group’s overall marketing strategy• Improved reporting systems for clearer insights and better decision-making• Provided strategic planning and guided the team to achieve goals• Managed both local and international marketing campaigns for consistent branding• Led Internal Marketing and Employer Branding initiatives, strengthening the company’s brand• Played a key role in the company’s IPO process

Responsible of AVEDA & Bumble and bumble in Balkans. • Achieved 166% sales growth since launch.• Defined and realized brands’ B2C and B2B strategy. Achieved each year the Sales Target• Shaped fiscal year budget and strategy, was on top of monthly PnL estimate, kept track andmaximized ROI throughout the fiscal year• Accomplished minimum OOS & excesses through thorough forecasting• Skyrocketed aided brand awareness from 7% to 17%• Ensured 360o brand equity. Briefed EMEA’s Graphic Designer in UK, Store Design and Decoteam, optimizing EMEA’s material integration.• Aligned marketing & PR activities. Kept strict control over costs for organizing memorableevents and inspired activations with max. ROI• Prepared monthly Marketing and Director’s Reports presented to EMEA team• Oversaw the brand’s social media presence• Guided day-to-day activities of product manager• Provided tools and materials to enable the sales team to function effectively• Identified new business opportunities • Keynote speaker in Conferences: Digital Beauty Forum 2020, Plant-based Conference 2021, Sustainability the future is Now Conference 2022• Leader of the Employee Engagement Team of Estée Lauder Companies Greece, organized various team building and CSR events and activations

Responsible for the Launch of AVEDA in Greece and the growth of Bumble and bumble, alongside with the Brand Manager. • Created and implemented the brand’s strategy and Sales Target (along with Brand Manager).• Aided in developing fiscal year budget and strategy. Provided A&P budget guidance for annual planning to Brand manager. • Part of the team that lead Brand growth by 106% since the brand’s launch.• In charge of monthly PnL estimate, monitored and evaluated ROI throughout the fiscal year.• Ensured product forecasts, orders and allocation for minimum OOS or excesses.• Prepared monthly EMEA Marketing Report and contributed to EMEA Director’s Report.• Cooperated with distributors & affiliates to increase share of voice, provided all assets to ensure brand visibility and brand equity. • Monitored S/M & Email’s Campaigns KPI’s eg. CTR, ROAs, Open rate, ect• Translated/Adjusted or created promotional and VM materials for online & offline POS. Briefed Graphic Designer in UK, local designer, Store Design Team and Deco team.• Coordinated marketing & PR activities with agencies. Reviewed and evaluated activities to keep strict control over costs. Helped increase brand aided awareness from 7% to 11% in 3 yrs.• Translated or created Press Releases, worked with or without PR agency to conduct Product seeding & influencer activations. Monitored clippings.• Keynote speaker in Conferences: Digital Beauty Forum 2020 & Plant-based Conference 2020

Developing and integrating Marketing Campaigns to promote the main brands of the company; MURAD Skincare, Académie Scientifique de Beauté, MC cosmetics-Developing the Marketing Plans and strategy for company's brands-Creating and monitoring brands budget-Adapting all Murad & Académie marketing material to the Greek market-Developing and executing launch campaigns-Preparing marketing materials & POS material (leaflets, posters, stands, banners, social media posts, newsletters)Online & Social Media-Maintaining and updating the company's e-shop: www.murad.gr and site: www.dermacon.gr-Evaluating Online Trade opportunities-Creating and implementing the strategy for the Social Media Campaign (Facebook)-Content management-Replying to direct messages or postsMarket Analysis-Monitoring competitor activity-Conducting market research-Determining Pricing StrategyOnline PR -Communicate with bloggers & vloggers on collaboration opportunities -Manage gifts sent to bloggers and vloggers-Monitoring & replying to reviews and relevant postsCustomer Care-Assure Customer Satisfaction (replying to emails and care-line, assessing conflicts)-Maintaining and updating customer databasesEvent management-Organising and participating at events (conferences, seminars, receptions & exhibitions)

Responsible for companies brands:YOUTH LAB. Dermocosmetics, MURAD Skincare, Académie Scientifique de Beauté.-Developed the Marketing Plan & Strategy for company's brands-Adapting all Murad & Académie material to the Greek market-Implementing Promotional strategies for brand awareness-Evaluating Online Advertising Campaign offers, determining which to implement, managing and supervising them -Promote company’s brands via Mail Chimp newsletter platform-Developing the Press Releases-Supervising/conducting production of marketing & POS materials (leaflets, posters, stands, banners, social media posts, newsletters, ect)-Applied results from clinical research into marketingstrategies and contentWebsites-Maintaining and updating the company's e-shops: youthlab.com & murad.gr and corporate site: dermacon.gr-Creating the descriptive text for the products and preparing articles, implementing keywords for SEO-Evaluating Online Trade opportunities-Using and monitoring Google Analytics and Google Trends for promoting company’s sitesSocial Media-Creating and implementing the strategy for the Social Media Campaign (Facebook/Instagram/Pinterest/LinkedIn)-Content management and creation-Replying to direct messages or postsMarket Analysis-Monitoring competitor activity-Conducting market research-Determining Pricing Strategy-Preparing the Merchandising layout for YOUTH LAB. dermocosmeticsOnline PR -Communicate with bloggers & vloggers on collaboration opportunities -Manage gifts sent to international bloggers and vloggers-Monitoring & replying to reviews and relevant postsCustomer Care-Assure Customer Satisfaction (replying to emails and care-line, assesing conflicts)-Maintaining and updating customer databases-Updating the FAQ's for both site and internal useEvent management-Organising and participating at events (conferences, seminars, receptions & exhibitions)Hand Model of the YOUTH LAB. TV & Internet Ad Campaign and Social Media posts

• Developed and ran social media campaigns to keep alumni engaged and connected.• Managed email campaigns to keep everyone informed about events and updates.• Organized various events like reunions, networking meetups, speeches, and exhibitions.• Secured sponsorships and donations to support the association’s activities.• Acted as the main point of contact between the Board and alumni, making sure communication flowed smoothly.• Updated alumni contact information to keep records accurate.• Took meeting minutes during Board meetings.• Had fun building connections and bringing the alumni community together!

YOLENI'S is a Greek start up company which started operating Sept. '13. I was one of the people that contributed into establishing the company in the market and setting the internal procedures. My roles were multiple:Marketing Team: -Creating and implementing the strategy of the Social Media campaign for: Facebook - LinkedIn -Twitter - Four-square – Pinterest – Google+-Replying to direct messages or posts-Promo & descriptive text writing for the products-Pricing and competition’s pricing strategy monitoring-Evaluating online advertising campaign offers -Managing the data entry of new products process Our team received the following Social Media Awards 2014:GOLD - Best Use of Social Media Retail / e-commerce - Admine & Yoleni's Family SILVER - In-house Client Social Media Team - Yolenis Marketing DPTFood Technologist: -Evaluating macroscopically the incoming product’s compliance to quality standards-Responding to quality complaints/matters on the Customer Care Line-Member of the product mix selection & evaluation team-Implementing the ISO procedures -Liaison between the producers and the company -Arranging meetings with producers-Placing orders for our stockCustomer Care Team member:-Establishing all procedures and manual for Customer Care department -Replying to phone calls & emails concerning quality or usage enquiries-Ensuring customer satisfaction and problem solving in min. time General duties:-Cooking on camera for promo videos-Welcoming guests-Minute keeping -Organizing team building activities-Selected as the ambassador on media and at events. (https://www.yolenis.com/steiltemasemail/el)

Analysis of olive oil and margarin throughout the production process:-Conducted analysis of olive oil and margarine throughout the production process-Prioritized, examined and determined acidity, moisture, pesticides residue, salinity, etc.-Managed, prepared and ran samples in the chromatographer-Entered and uploaded the results on SAP.Helped at creation of PowerPoint Presentations to stakeholdersAssisted on corporate events held on the factory

-Nielsen database reporting (creating the reports, interpreting and presenting them)-Preparing the briefs to agencies (research & media)-Assisting in the coordination of corporate events (internal)-Editorial and Packaging review (new or existing)-CRM project managing (planning the production of samples/envelops/letters, supervising the agency, tracking the process)-Communication with advertising agency and factories in the Netherlands-Media Planning-Evaluation of new product launches-Participation in research studies-Cooperation with Trade Marketing to track promotional activities -Couponing project implementation (creating the artwork, tracking the process)-Web site material updating/checking-Working closely with the sales and medical division-Preparing leaflets/booklets for doctors and pharmacies -Respond to the Care Line, customer relations