Controlling and testing for the opportunities generated by 20 business units, generating valuable information for the operation and providing support to all the different participating teams. Reporting outcomes for the monthly campaigns on 3 different sales channels. Measurement of key indicators in brand experience management as well as strategic management indicators. 360 communication of the monthly plans to the work teams in the operation as well as to the interested areas (Legal, maintenance, audit). Generation of weekly reports on the status by stores and their needs in brand communication and commercial promotion. Follow-up to the relevant actions from competitors to prevent breakdown and unexpected changes in consumer behavior. Cost simulation, profitability and growth by menu transactions.