Amanda Hankinson Email & Phone Number

Savannah, Ga, Us

Savannah, Ga, Us

United States

I am the creative behind the lens and the keyboard. I consult with others on the intended content and work to capture it through photography & videography and work to tell a visual story through media channels.I am also working to build the Daisy Does Downtown website

Classes Taught: Interpersonal Communication, Mass Communication, Public Speaking, Independent Studies, Intercultural Communication, Intro to Communication, • Designed an Intercultural Communication course that evoked thought, collaboration, and encouraged more thoughtful interactions with others• Teach communication classes in face-to-face, online, and hybrid environments• Develop assignments that are in line with learning outcomes• Design projects and course work that requires the application of the concepts and theories fromthe text• Facilitate student learning and comprehension through assignments that require critical thinkingand concept application• Employ the use of multiple platforms and media during COVID-19 in order to ease the transitionfor students to an all online learning environment• Encourage students through one-on-one coaching sessions including face-to-face, zoom calls,and online meetings during the pandemic• Create and maintain syllabi, course calendars, lectures, and online media for online instruction

United States

• Creative thinker who uses problem solving to develop award winning advertising & marketingcampaigns that reach the client’s target audience• Passionate professional who uses knowledge of rhetoric and the human psyche to developaudience-centered media that is more cost efficient with a better ROI• Branding architect who develops and/or re-imagines brand identities for clients creating a morepositive community impression resulting in increased event attendance, donations, & awareness• Punctilious pundit whose attention to detail is seen not only in design and photography work, butalso the schedules & plans developed, records kept, and forms created.• Skillful shutterbug who provides professional photography services including: product, real estate,architectural, insurance claims, grant applications (before & after), long exposure, landscape, photo editing, retouching, and restoration.• Stimulating social media manager who uses analytics, polls, and engaging campaigns to promoteclients and products ethically• Created the internationally recognized logo & branding standards for KSB Miniatures Collection.• Orchestrated a marketing strategy and media plan that conceptualized and implemented a planof action for a successful unveiling event for KSB Miniatures Collection with artisans & attendees from around the world.• Created the award winning “Look at Us” campaign for Maysville-Mason County Tourism whichcorrelated with increased reservations - ads featured locally as well as in Times Square, US & Canadian travel guides, & across a variety of print & digital media platforms.• Revitalized restoration efforts & interest in the historic Russell Theatre through engaging events& successful fundraising efforts by creating online & social media presences• Captured nationally recognized award winning photos• Recognized in the book, “On the Intrinsic Value of Everything,” for completing the final diagrams

Classes taught: Public Speaking, Small Group Communication, & Human Communication• Developed hands-on and engaging assignments in an effort to help students retain theinformation and put concepts into practice• Designed courses that provided material through multi-modal instruction in order to reachstudents with different learning styles• Refined my student-centered teaching approach through student input and evaluation ofassignment mastery• Engaged students by using nontraditional teaching methods such as movies and an escape room(I created) to teach otherwise mundane principles from the text• Used high impact practices to demonstrate the importance of the material by creatingassignments and activities that allow students to apply it to their future career path or interests.• Built a classroom climate that is open, safe, inclusive, and compelling so that each student is ableto reach their potential and perform beyond their own expectations• Maximized the use of in-class time by creating a flipped classroom with hands-on activities andcoaching sessions• Encourage student interest in the subject by using relevant, current examples• Elevate student awareness of media bias by teaching them how to decode messages and identifyhow those messages influence feelings, thoughts, and actions across all classes• Recognized difficult concepts and techniques through evaluating student mastery and developedprogressive, student-centered prep courses and workshops• Educated students on appropriate use of presentation software and visual aids, media creationand use, development of graphics, copyright and citations, as well as best practices• Guided students through writing development exercises and the use of language devices so theiroutlines, creative briefs, pitches, and other written material is interesting and effective.• Designed client-centered, semester long projects that required effective group work with bothshort term and long term group goals.

Maysville, Kentucky

• Adobe expert & creator of all things advertising including content and graphics that increasedcommunity and member engagement, brand recognition, and attendance through print and digitalchannels - tripling attendance in 4 years.• Graphic genius who used her powers for good to create eye catching ads, wall art, custom wallpaper,multifaceted exhibit designs, in-house promotions, magazine ads, etc.• Driven media buyer - maximized ROI, maintained ad schedules, ensured advertising is appropriateand effective, and developed campaigns that translate across multiple platforms• PR mastermind employing proven strategies to promote a positive public image, including therelease of sensitive information to the public• Education enthusiast who worked hand-in-hand with the Education Curator to develop, create,and implement educational outreach programs and the materials needed for their success.• Increased visitors from both local and global markets by creating a more dynamic online presence,effective print materials, and audience centered exhibits.• Consulted with education curator to create educational outreach programs for local schools toutilize both at the museum and in their classroom.• Provide strategic marketing & advertising guidance to assist in program planning & fundraising• Developed & managed all social media channels, email marketing campaigns, & SEO strategies.• Re-evaluated the target audience resulting in multiple marketing approaches across a variety ofmedia in order to stay relevant.• Redesigned marketing plan and materials (print & digital) to create forward-focused, audience-centered publications.• Reduce the advertising budget while still bringing in visitors from 48 states and 18 countries in2019.

Morehead, Ky

• Instructed several undergraduate classes including Advertising Design, Web Design, and Page Layout & Design• Educated students on the appropriate use of graphics, text, and best practices for different media• Taught students Adobe Dreamweaver and basic HTML• Developed progressive student-centered tutoring sessions for Adobe Dreamweaver incorporating their new skills• Directed students on best advertising practices, the art of persuasion, and traditional advertising concepts• Guided students through writing proper creative briefs for advertising campaigns and enforced their use on semester projects• Designed a product-centered semester-long project for Advertising Design students that incorporated all aspects of an advertising campaign including magazine and newspaper ads, online advertising, point-of-sale pieces, billboards, packaging, banners/posters, and promotional items.

Morehead, Ky

I recognized student issues, and developed four one-hour prep classes which I then taught each week for the Adobe Certified Associate exam in Photoshop. I also regularly tutored students during lab hours who need help with Adobe Photoshop, InDesign, Dreamweaver & Flash/Flash Catalyst, and Adobe Illustrator.

During my last 3 semesters I was a teaching assistant for Media Layout & Design, Web Design, and Advertising Design. I also offered an Adobe prep workshop specific to the topics covered in those classes for those needing extra help. On occasion I covered introductory speech classes for instructors who had other obligations and were unable to make it to their scheduled class.

Lexington, Kentucky Area

ARKH Advertising was an advertising, marketing and promotions agency. It was a small agency ran from my home. ARKH Advertising specialized in design & layout, but occasionally ventured out into the world of distribution. I decided to return to school and further my education so I dissolved the company but continue some work as a freelance designer.