I am a passionate and results-driven leader with 23 years of experience in the dynamic world of Media & Entertainment. My career journey has been marked by a relentless pursuit of innovation and a commitment to delivering exceptional products that captivate audiences and drive business growth.- Lead a dynamic team of product managers, designers, and engineers to develop cutting-edge solutions for the Media & Entertainment industry.- Spearhead product strategy, roadmap, and execution, resulting in delivering Multi-Tenant Digital /OTT Platform across Pakstan, Kingdom of Saudi Arabia, and Egypt, Enterprise Cloud TV offering both B2B, B2B2C models across MENA region, enhancing the SVOD services with Ad-supported business model in emerging markets.- Collaborate closely with cross-functional teams to ensure seamless product development, launch, and optimization.

• Leading international business growth of e& Life’s Digital services (TMT) across the Etisalat footprint; Mobily, Etisalat Misr, Morocco, PTCL / Ufone etc.• Currently leading a major project to implement the turnkey Video Content and OTT Platform Service for E-Vision’s expansion across the MENA region. • Won two deals (Mobily and Etisalat Misr) offering E-Vision’s multi-tenant platform, as a white label service for both OpCos.• Developed/implemented Digital Carriers Billing (DCB) E-Vision Digital Content Aggregator Program. • Agreed new partnerships with major content providers including StrazPlay, Amazon Prime, MBC Shahid, Fox Plus, Eros, ART, GMA, Voot etc.• Designed/deployed ejunior App – the first children’s’ content app in MENA - with telco partners in Egypt, Algeria, Morocco, KSA, Bahrain, Jordan, Kuwait etc.• Secured three different line of business (Kids SVoD, E-Vision TVoD and StarzPlay) with PTCL (Pakistan).• Devised content improvements and created go-to-market strategy for Etisalat UAE OTT service (eLifeOn).• Exceptional Employee Award 2018.

• Led the development of the InVision multimedia platform for STC’s IPTV/OTT service across the KSA.• Developed go-to-market strategy and established the OTT TV value proposition for mobile customers.• Significantly improved customer experience and engagement across all video delivery devices through the introduction of new innovative features and functionalities on the IPTV & OTT platform.• Implemented Video OTT bundling strategy and mobile / fixed broadband data packages.

• Project Director with a team of 15, for the successful launch of Mobily IPTV & OTT / TV in KSA. Current KSA Pay TV market share is growing by 30% a year across both large and small screens.• Designed & implemented highly innovative services for IPTV 2.0 and OTT (eLife TV and eLife On) for Etisalat UAE.• Worked closely with Mobily teams; drove Video OTT annual subscriber growth of 15%.• Achieved monthly revenues of over 20m USD for Etisalat UAE IPTV project.

• Led all activities for the Etisalat IPTV 1.0 Platform including the development of device strategy for multi-screen delivery, and implementation of the Apps Store.• Successfully launched the IPTV 1.5 Platform (to FTTH subs) with enhanced customer experience and engagement; the first IPTV Platform in the UAE.

• Worked with Outsourced Team to develop, design and manage the E-Vision web portal.• Managed direct marketing campaigns using email, SMS & IVR; generated 3m annual unique website visits.• Established a new network of distributors / business partners and set-up the retail and dealer market structure to generate sales; resellers generated 5m USD annual revenue. • Agreed new partnerships with banks and major retailers and developed / implemented integrated marketing campaigns. • Created an exclusive multi-brand promotion (E-Vision TV, Etisalat MBB and Siemens mobile) offering a bundle deal to customers; drove 30k new subs in two months.• Etisalat Employee of the Year: 2005, 2007, 2009.

• Administered sophisticated computer network software applications.• Drove the successful automation of business processes.