Career coaching services for international students and first-generation immigrants in the US• Analyzed customer journey on an online learning platform using Google Analytics 4, leading to actionable insights for website KPIs and user experience enhancement.• Conducted 8 focus groups with 41 participants, analyzing qualitative data to identify key market behaviors, and informing strategic marketing decisions.• Led over 200 in-depth interviews for primary customer behavior research, providing valuable insights for targeted marketing strategies and customer-centric solutions

A remodeling construction company specializes in renovating existing buildings • Created corporate brand guidelines to create a company identity and built a company portfolio website generating 200 monthly viewers• Managed and optimized marketing budgets using advanced analytics tools increasing ROI by 23%• Developed an intuitive descriptive analytics dashboard to effectively communicate business performance metrics, including sales trends, customer behavior, and market dynamics, enabling senior stakeholders to make informed decisions• Key Achievements: Generated sales leads and secured new client contracts worth $65,000 in the first two months with successful online marketing campaigns

Hera Equipment (Hyundai Construction Equipment)• Extracted valuable insights from quarterly and annual market research using syndicated data to gain a competitive advantage• Orchestrated product and service bundling strategies, resulting in a notable 13% increase in sales• Pioneered a customer loyalty program, elevating the retention rate from 15% to 28% and driving higher customer sales• Utilized 13 years of sales data to implement a streamlined CRM system on HubSpot, improving sales lead tracking• Introduced a post-purchase customer satisfaction survey system, identifying delivery pain points, improving reliability, and achieving a notable 15% increase in overall customer satisfaction• Attended five nationwide and two international (Seoul, Korea and Shanghai, China) exhibitionsabroad while increasing quality leads number by 34%• Key Achievements: Led the marketing department, reporting directly to senior leadership, strategically leveraging syndicated data for market research, and implementing successful product bundling strategies that boosted annual sales by 12%