As the Head of Growth at Weekly Accounting (weeklyaccounting.com), I spearheaded multiple initiatives that significantly boosted the company's revenue and client acquisition. Key accomplishments include:- Business Development: Led the company’s presence at industry conferences nationwide, securing four high-value clients that collectively increased monthly revenue by 15%.- Sales Excellence: Excelled in discovery and demo sales calls, achieving a remarkable 60% conversion rate, consistently turning prospects into loyal clients. - Facebook Ad Funnels: Engineered and optimized Facebook ad funnels, resulting in a 30% reduction in Customer Acquisition Cost (CAC) and driving a substantial increase in top-of-funnel leads.- Automated Cold Email Outreach: Implemented an automated cold email outreach system that contributed to a 10% monthly increase in revenue, streamlining the lead nurturing process and enhancing conversion rates.

o Optimized Sales and Channel Management: Formulated and implemented dynamic sales strategies, strengthening retailer and distributor relationships with key business partners and led negotiations with said partners including with Lululemon, the W Hotel, Kroger, Meta, coffee shop chains, luxury hotels, and distributors like UNFI, DPI, Canteen and KeHe. This resulted in landing accounts with 200+ grocery stores, 100+ cafes/restaurants, and several corporate campuses.o Led fundraising efforts resulting in $300,000 in external funding.o Digital Marketing and E-commerce: Overhauled the digital marketing strategy, incorporating cutting-edge SEO and SEM practices that saw landing page visits increase by over 200% per year, enhanced Google and Facebook ad conversions with in-depth analytics increasing conversions by 40% year-over-year, and incorporated Email/SMS campaigns that drove week over week sales increase of 10% per month.o o Identified and developed strong relationships with key business partners and led negotiations with said partners including with Lululemon, the W Hotel, Kroger, Meta, coffee shop chains, luxury hotels, and distributors like UNFI, DPI, Canteen and KeHeo Led sales efforts, resulting in landing accounts with ~200 Kroger stores, 20+ cafes/restaurants, and a featured beverage at Meta’s corporate campus.o Managed the weekly, monthly, and quarterly budgets ranging from $5,000 to $100,000. Ensured to always be resourceful to find cash by sourcing last minute investments, credit lines, third-party and bank loans, and using credit cards when necessary.o Organized company financing with a budget up to $100,000, accounting, marketing, and business planning that resulted in 100% YOY growth for 4 years with a projected revenue of $600,000 in 2023.o Led and managed the marketing team using Agile methods including the budget of up to 8 people while working/communicating with key stakeholders and C suite with weekly status meetings to drive revenue growth.

o Strategic Brand Messaging: Pioneered the development of brand strategies and messaging for leading to an increase in startup engagement and positioning as a thought leader in the blockchain and barter economy ecosystem.o Innovative Digital Marketing Campaigns: Designed and executed groundbreaking digital marketing campaigns for Resource Network, a blockchain based bartering network. These campaigns included innovative ad copy and email marketing strategies, leading to a 60% growth in viewer engagement and a 30% increase in app downloads.o Community Building, Social Media Management, and Education Initiatives: Drove community engagement and brand loyalty for Resource Network, through targeted social media strategies and educational content on Discord, Twitter, and Reddit. Enhanced user understanding of blockchain privacy features, contributing to a 40% increase in user base.o Content Development and SEO: Spearheaded the creation of compelling and informative content for a blockchain-based bartering platform. Implemented advanced SEO strategies, resulting in an increase in organic traffic and a top-ranking position for key industry keywords.o Professional Copywriter: Developed and wrote the 30-page whitepaper, which was rose over $5 million with said whitepaper.

A collected look of stories on blockchain for the uninitiated or the curious. The book is based on dozens of articles, research briefs, and whitepapers, plus more than 30 interviews with business executives and blockchain experts. All of these offer an insider's view of where the technology is being used, where it is hyped-up, and where it will be used in the future.

o Strategically Transformed Branding and Content: Led a groundbreaking content strategy integrating blockchain with fine art, resulting in a significant brand uplift and enhanced market presence.o Content Creation and SEO Mastery: Produced engaging, insightful content across platforms, driving an increase in web traffic through effective SEO.o Innovative Educational and Community Initiatives: Pioneered educational content and social media strategies, doubling the online community and strengthening engagement with art and blockchain enthusiasts.o Directed High-Impact Collaborative Campaigns: Orchestrated innovative projects with artists and blockchain experts, leading to acclaimed exhibitions and events, supported by data-driven content optimization.o PR Leadership and Compliance Vigilance: Executed successful PR and media outreach, amplifying brand visibility and ensuring adherence to legal and ethical standards in the blockchain art space.

o Go-To-Market Execution: Orchestrated WHYgrene Inc's intitial sales success by executing a cold outreach program to utility companies that successfully created a pilot program with both Puget Sound Energy and Alabama Power.o Refined and Sold investor Pitch: Authored influential pitch decks, business one pagers, whitepapers, blogs, and articles, elevating brand visibility, and helping company raise $500,000.o Strategic Content Leadership: Orchestrated WHYgrene's content strategy, blending blockchain and energy themes, significantly boosting online presence and SEO. o Marketing and Brand Communication Expert: Developed compelling marketing materials for diverse audiences, consistently enhancing brand recognition and customer engagement through unified brand messaging.o Collaboration and Analytics-Driven Results: Partnered effectively with product and marketing teams, driving successful campaigns, and leveraged analytics for strategic content optimization, leading to increased audience engagement.

Worked for a popular European travel agency based in Barcelona, Spain• Formulated and executed strategic plans to achieve new partnerships • Created Search Engine Optimized (SEO) digital content to drive customer engagement and sales• Rewrote sales documents to increase client engagement

While at the University of Washington, led a startup that developed a waste diversion product to increase the ratio of recycling and compost to trash Identified the market opportunity for luxury waste bins to divert trash which has now led to partnerships with Starbucks and OracleKey successes includedo Recruited management and advisory team including the Head of Interactive Design from the U. of Washington and product engineers to build an effective and diverse company o Designed and ran pilot program at the U. of Washington and the Seattle Space Needle by organizing meetings which required coordinating multiple complicated scheduleso Developed marketing strategy then the initial marketing team

Busboy, server, bartender, and manager

Founded and ran general landscaping company; work included major design and planting of gardens and lawns, sprinkler system design and maintenance, and other landscaping projectsHired 5 part-time workers and managed their workCompany is well respected with a significant yearly backlog of work

Co-founded a cannabis kombucha company, while at the University of Washington.Key roles included:-Identifying and selling the product to dispensaries around Portland, Oregon.-Creating financial model to ensure the company could become profitable and to gain investment.-Developing investment documents in an attempt to achieve $100,000 in investment.-Manage operations of the cannabis grow and production of the cannabis kombucha.