Concept development, design and production of diverse advertising collateral, brand identity design, packaging design, website design and user interface design with sound sense of colour, typography, layout, prepress and printing process.Successfully interpreted design briefs at a professional level into cohesive graphic design solutions for a variety of clients.Served as primary client contact, art director, graphic and web designer for clients such as Microchips Australia, Samsonite/American Tourister, Artisan, Arrow, Elephant Space, Simsoft Technologies, PhotoDitto, Origin Traders, Paramount Pizza and Coorg Coffee.Demonstrated a reflective and evaluative approach to own work while implementing cutting-edge design techniques.

Built a cohesive, recognizable brand image by designing, implementing, and expanding on a group of existing brand standards which helped develop a solid brand reputation both online and offline.Concept design, development and management of marketing collateral for Decor + Design, Furnitex, Fashion Exposed, Vitality, Build & Renovating Expo, Australian International Sourcing Fair, Safety in Action, Cleanscene and other events.Designed posters, print ads, brochures, catalogues, flyers, stationery, point of sale, eBooks, signage, billboards, event tickets, websites, web banners, landing pages, eDMs, newsletters and social media content adhering to corporate guidelines.Successfully managed large, multi-faceted campaigns that generated sales leads from conceptualisation through to completion. Created high-quality design solutions for print and digital media while meeting extremely tight timelines consistently.Established and maintained positive, ongoing relationships and networks with internal and external colleagues and clients.

Created comprehensive e-learning courses for Telstra based on business strategies and user research that was successfully adaptable for users from diverse backgrounds.Designed storyboards, interactive graphics and animations for Telstra that informed clients about service advancements.Logo design, Frocktober event poster, invitation and certificate design for Accenture’s Accent on Women’s network.Ensured the timely completion of projects with good understanding of user-centred design principles in web development, digital technologies and applications.

Provided innovative design concepts, photo art direction and preliminary sketches for Karnataka Tourism campaign.Produced captivating multi-page layout design, image editing and press checks for Karnataka Tourism travel guide.POS and visual merchandising design for international events such as the World Tourism Mart London & ITB Berlin.Designed thought-provoking concepts and well-constructed graphics for exhibitions, conferences and presentations.

Design and layout of advertisements for wide range of media including news, print, web and large format banners and signs. Concept design and development of Levi’s slim fit jeans advertising campaign that helped increase retail sales. Nike advertising campaign design based on brand positioning, target audience research and competitor analysis.Jockey multi page retail catalogue design that appealed to a broad target market and improved traffic to their website.