(Mid level)Am in a cross functional role that delivers static and animated AD concepts, digital assets for E-Com, and building email concepts from start to finish. Collaborated with senior designers to create in-store way finding for products and other print ready materials. Created and manage assets for a marketing deck that is used throughout the organization.

(Project-based) Assisting Creative/Art Directors and Project Managers with social media creation and concept development for two major brands. Using branding knowledge, understanding guidelines to produce content, and assisting in the creation of shot lists for UGC.

+ Oversee the effective creation of concepts, digital assets, and print collateral for multiple clients in the Beauty, CPG, and wellness industries on a variety of platforms. Not limited to videos (Reels Tiktok), branding suites, social media posts, facebook and google ads.+ Newly generate assets to improve engagement by re-establishing brand consistency and brand awareness throughout digital mediums.+ Launched brands from start to finish by ensuring logos, textures, patterns, and other assets align with client vision and goals.+ Develop strategic photography shot lists for clients for a social, web, and internal.+ Utilized strategic and conceptual thinking to deliver a multitude of different visual identity options.+ Generate social media templates (Instagram posts and Story overlays) for clients to use.+ Single-handedly created assets with little direction and prioritized tasks as needed to meet client deadlines.

Partnered with non-profits to help communities in need. Engaged in projects for Bellator Trust (LA), Habitat for Humanity (Kent County, MI, via catchfire), and Mission Graduates (San Francisco via referral). Clients include Reginald, 3THYME Coffee, Nela Rd (via Indeed), Moon Tide Agency. Projects ranged from maintaining brand consistency throughout social channels, creating print-ready files, and updating and creating templates for new social media directions. Workflows included creating invoices, budgeting and negotiating wages, organizing and prioritizing projects, researching, and having clear conversations with clients on their goals. All work dedicated to lending a helping hand and enhancing brand experiences.

First Year: July - August 2019

+ Re-created graphics, created Infographics, and graphs for use throughout a series of workbooks for The Hudson Institute of Coaching.+ Helped create and organize over 150 pages of workbook content.+ Finalized and prepared interactive workbooks for launch.+ Created several book cover choices for both workbooks.

Responsible for designing and conceptualizing large-scale tradeshow graphics, promotional campaigns, mock product imagery, banners, and internal branded materials. Collaboratively designed concepts for interior spaces in accordance to brand standards for different departments. Partnered with HR to ensure internal branding was consistent and developed new layouts to enhance brand positioning. Re-created instructional documents to enhance user experiences with files and PowerPoint. Engaged in fulfillment of vinyl materials sent to vendors and sales reps.

Created email designs, spoke one-on-one with clients on projects, and worked with the team to develop new brand concepts or identify opportunities. In addition created branding system concepts for new clients.

Teamed up with a collaborative group of graphic designers and packaging science engineers, to create a new user experience by also enhancing the use of sustainable materials. By using current consumer research, market trends and other variables the team generated a series of packaging proposals that targeted the core message of a product. Resulting in a more sustainable and joyful consumer experience.

Global Union For the last semester at RIT, I took the role of Marketing/Graphic Designer at Global Union, where I helped create campaign graphics, set up event social media, emails, and print graphics for international student clubs and affairs.

ALANA Collegiate Association Had the great opportunity to participate and help the ACA club (ALANA Collegiate Association) Im producing graphics for the sed events and fundraisers. The team were all high spirited and amazing people who strived to provide fun and educative events to the minority student population at RIT. We also gathered to educate all students on certain issues and created safe environments for all to come.

Worked in the Student Affairs Marketing Department (Assessment, Technology and Communications) Develop designs for divisions that fall under Student Affairs. Communicate with clients to achieve overall effectiveness of new designs. Work closely with New Student Orientation to re-design past marketing assets, division shirts, and take-away materials for new students. Position requires organization and deadline prioritization, knowledge of Adobe CC and other software, teamwork and one-on-one client meetings. Main goal is to persuade and guide clients into new design developments that will help clearly communicate their messages across social media, web and print, while keeping to new RIT branding standards and overall department consistency.

Month long internship at optical engineering company which required print production, design strategy and excellent communication skills. Projects included adhering to existing brand standards and designing wall graphics that will tell the story of the company, while providing a more visually welcoming work space.