Aria Ding Email & Phone Number

Samarkand (SMK.PL) is a cross-border eCommerce company focused on connecting Western brands with China, the world’s largest eCommerce market.Since the founding of Samarkand in 2016, the Chinese eCommerce market has evolved at breakneck speed, yet our mission remains as relevant as ever – to make Chinese eCommerce simple, accessible, and profitable for brands and retailers of all sizes.Our proprietary software platform, Nomad, is at the core of delivering growth for our own brands and customers alike, covering commerce, distribution, logistics, payments, and analytics.www.samarkand.global

- Responsible for SEO on Baidu. Integrated new launch logic for AI products. CTP increased by 30%, while ACP decreased by 20%.- Executed marketing campaigns. Designed and ran Hangzhou AI Beauty Campaign. The new customer subscription rate for the products was over 40%.- Created content for different social media channels. Managed WeChat promotional channel. Wrote monthly product using reports for financial clients and delivered by email. Increased the conversion rate from leads to sales by 30%- Executed CRM strategies. Planned and optimized client-tag to inform clients more specifically. - Documented the relevant knowledge for interns in a Playbook. Was promoted to the mentor of the internship team.

Beijing, China

- Analysed user data to tailor the user portrait. Put forward useful modifying suggestions for live streamers according to age, gender, and page-stay time.- Managed social media channels. Created a long-term interactive column and gained more than 1K followers.- Participated in the creation of short video stories. Content such as the “Golden Sentence Collection” created more than 1M broadcasts. Created 6 original text posts with an average reading volume of 4W+.- Organised 3 live streaming campaigns. Cooperated with the local mainstream media and government to help farmers sell unsalable agricultural products.

Beijing, China

- Conducted social work groups. Reached out to different levels of people in different theme social work groups and learned how to get along with them. - Created posts for Wechat to make sure the campaigns and the institutional voice match.- Responsible for the news promotion of Volkswagen's Traffic Safety Pavilion project.- Did qualitative research and output text report. Focused on the theme of Family Education and Minor Crime.

Master Of Arts - Ma, Documentary

Bachelor'S Degree, Social Work, 3.8/4.0