Lead Manager, Communications & Pr
Dallas, Texas, United States
I developed and implemented integrated communication strategies for AT&T and Cricket, working with partners like Apple, Samsung, Google, Motorola, LG, Nokia, NBA, WNBA, Amazon, and Boingo. My focus was on consumer products like 4G/5G technology, cellular devices and accessories. I created talking points for executives preparing for media interviews and managed initiatives to share devices with media contacts, boosting coverage for AT&T and Cricket. I also simplified technical information for various audiences to improve understanding and engagement. Furthermore, I established a centralized database to enhance information management and teamwork for product launches.