I lead an early stage health-tech Accelerator focused on improving diagnostics & navigation for Patients battling cancer, other hard medical situations.

Currently focused on Entrepreneurial ventures, in addition to fractional Product leadership & consulting with a particular focus on the health tech space. 1. Interview coaching [https://www.productinterviewcoach.com/]3. Founder & Principal at West Acton Sauna [westactonsauna.com] 4. Blogging at the Rogue Patient: [https://ariakerstein.substack.com/p/the-rogue-patient]

I lead product for virtual specialty care, expert medical opinions, payments/revenue cycle management, practice management.

Independent consulting services focused on Product development/strategy & consumer growth. Focused primarily on startups in the consumer technology space.

Product Owner for a portfolio of products (inc. bundles, care plans, ADA/Accessibility, sub-map pricing, tooling/bundle setup, Collections) driving ~10% of the site's e-commerce revenue (or $0.5b). Built, shipped products to simplify product discovery, solution sell, and enable customers to realize savings. - Own and define the product roadmap; defined the vision and product strategy for bundles and socialized with business, stakeholders, engineering and executives.- Launched a set of new products in key areas on site resulting in over 10x growth in bundle coverage (from 5% to 34% in FY16) site wide- Defined working model with user experience research/UX, business, stakeholders to balance business considerations with voice of customer to deliver the best experiences. - Migrated portfolio of consumer products onto a new platform- Collaborated with engineering, ux/research to rebuild pages as fully responsive- Subject matter expert (SME) on bundling strategy - sought as internal consultant for - Defined new working models to enable personalized, algorithm-based bundles enabling 10x scale versus manual curation.- Worked with pricing teams to redefine pricing strategy around personalized bundling. - Owned and delivered new tooling for bundle setup, cutting merchant setup time by half. - Trained the merchant organization on bundle tooling (several hundred buyers/MAs).- Managed one product manager direct report.- Defined front end ad strategy across multiple products including; homepage, item page, registry/list, Groupings, Pharmacy. Pitched to, signed off by executive committee. - Rebuilt experiences in responsive web- Manage a front end web development team and a back end services team consisting of 15 developers; manage 2 JIRA boards and agile workflows.

Incredible Labs, Inc. develops artificial intelligence software. The company was founded in 2011 and is based in San Francisco, California. Our first product, Donna, is a mobile personal assistant that lives on your phone. She anticipates your needs and does things for you without needing to be asked.Incredible Labs was acquired by Yahoo! In 2014.

Responsible for growing global online subscriber base and website traffic for the world's largest online pregnancy destination - including 22 markets, mobile web and apps.Specialties include web analytics and marketing analytics, search engine marketing (SEM) & paid search campaign management, search engine optimization (SEO).

Invented and delivered to market a fitness product that became a top category seller on Amazon.• Developed, executed a marketing strategy, including search engine marketing, SEO, and advanced customer segmentation leading to a 800% increase in sales in 2009• Partnered with Gain Fitness to deliver a native iPhone app to increase awareness, engagement and distribution• Achieved and maintained steady gross profit margins over 55%. Outsourced manufacturing and fulfillment process, resulting in 32% savings on shipping costs and 120% on the cost of goods• Built company website in Wordpress, developed and implemented A/B tests using Google analytics increasing conversion by whole % pts while lowering bounce rates• Secured and managed accounts including Amazon, the US Military, online & retail stores• Negotiated $600k licensing deal with a major infomercial company• Surveyed IP landscape for competitor positions. Filed and awarded a patent• Secured product in retailer stores including: Sports Authority, Dick’s, Academy, Modells, MC Sports, Play It Again Sports, Hibbetts, Sports Challet

Molecular biologist. Conducted primary research on the mechanisms of anesthetic action. Led a team of researchers to conduct NIH-funded drug research. This included the design, execution and analysis of experiments to test hypotheses about drug activity in both theoretical and animal models• Performed statistical analyses in R, Excel, SAS, including significance testing, Regression, dose-response, least squares, curve-fitting models; cross-referenced findings with published research• Wrote scientific protocols using innovative genomics methods; contributed experimental data to $6m NIH grant

• Assisted development of techniques to induce human stem cells toward cartilage regeneration

Completed a multi-disciplinary Master’s program bridging Molecular Biology and Mathematics. Successfully defended thesis on computationally modeling DNA repair dynamics to a committee comprised of mathematicians and biologists