Ariana Altieri Email & Phone Number

United States

United States

Boston, Massachusetts, United States

-Executed product marketing functions, including competitive analysis and customer research, to advise a client in the legal software market on go-to-market strategies for adjacent service and software products -Performed due diligence and collaborated cross-functionally to create an opportunity assessment for private equity clients to inform their decisions on multi-million dollar investments in B2B SaaS products-Defined an ICP for an Australian project management software company looking to expand to North America by executing market research, customer interviews, industry expert calls and an end user surveyProposed industry expansion opportunities for a client seeking to acquire an industrial construction-focused project management software, resulting in two projects purchased after the engagement

Boston, Massachusetts, United States

-Supported product launches for a children’s sleepwear brand looking to expand into daywear with a differentiated, sustainable clothing line-Led primary research workstream, targeting 40+ end users and competing identity and access management software providers and synthesized insights into a final presentation to inform an investment decision-Advanced market research efforts to uncover industry leaders, product positioning, differentiation, and competitive threats in the autonomous trucking space

Boston, Massachusetts, United States

-Promoted to Senior Business Development after hitting and exceeding quota in the Enterprise role

Boston, Massachusetts, United States

-Leveraged data and market research to expand company’s customer base by identifying prospects, qualifying leads and scheduling meetings with executives at large Enterprise and Fortune 1000 companies-Supported Account Executives to ensure qualified leads convert to paid clients by translating technical concepts into clear messaging that conveyed Fairmarkit’s value proposition-Collaborated with sales enablement to develop playbooks, updated messaging, and other assets to support sales teams, improving BDR quota attainment by 35% and increasing BDR-sourced closed won deals by 40%-4-time BDR of the Week, Employee of the Week, worked with field marketing and sales team to plan a lead generation strategy for the ProcureCon EU event in London

• Selected as 1 of 2 students to complete a semester-long research project on Race and Inequality• Completed a research project on Entrepreneurship among Persons of Color in Berkshire County

Williamstown, Massachusetts, United States

• Selected as one of 15 students to conduct self-directed research on American public policy• Conducted analytic research to identify current problems and potential solutions for small business development in the North Berkshire Region

Williams College

• Used computerized systems to manage orders• Responsible for solving customer complaints and ensuring customer satisfaction• Responsible for opening and closing restaurant• Assisted in the training of first-year student workers

San Francisco Bay Area

• Selected as one of twelve Williams students to explore user experiences in Bay Area Start-ups • Created a presentation on Minted Customizer App and presented findings to Minted Board of Trustees• Networked with various alumni across different industries and career paths

Greater New York City Area

• Advanced engagement with the entire Williams community to enlarge the visibility and membership of the Club• Responsible for inventing new communication vehicles and enlarging the social media presence of the Club• Assisted in prospect tours to gain an important source of market research

San Francisco Bay Area

• Selected to work with the Minted team to develop their new Customizer App• Analyzed the facets of the current Customizer App that needed improvement• Created a presentation on notable features of competitors’ Customizer Apps for the Minted Board of Trustees

Deerfield Beach, Florida

• 14th highest grossing privately owned company in US and #51 out of best 100 companies to work for• Used market data to analyze wage rates and determine an incumbent's salary for a Fortune 500 company• Gave a presentation on How to Motivate Generation Z through fixed and variable pay and a final presentation

Packed and shipped nationwide orders and labeled samples for conventions and tradeshows

B.A., Political Science

Activities and Societies: Dean’s List, Varsity Volleyball, Alumni Sponsored Internship (ASIP) recipient, Co-President of Williams.

High School

Activities and Societies: Varsity Volleyball (Captain Sr. year), Student Council Representative, National Beta Club Honor Society, AP.