Ariana Deden Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

• Developed and executed engagement strategies for 20+ marketing and CRM (Salesforce) initiatives, including communications, resources, pilots, training, and speaking engagements resulting in a 42% increase in.
• Drove significant advisor uptake of key marketing tools through integrated campaigns resulting in an 18% increase in enrollment of our compliant texting platform, an 8% increase in enrollment in our compliant social.
• Created timely advisor and client-facing content and led launches of integrated marketing campaigns for critical firm priorities (i.e., virtual meeting readiness, new compliant texting platform, learning pathway for.

• Assisted in execution of strategies to support both client acquisition and client service, including development of field pilots, engagement plans and collaboration with multiple internal partners, field leadership.
• Led acquisition/retention focused project teams, including multi-gen strategies, client reassignment, client acquisition/retention reporting, and lead generation
• Led overall team operations through reporting, field support, analysis of key success metrics and supporting marketing program owners in resource creation, analytics, and communications

Greater Minneapolis-St. Paul Area

• Supported execution of strategies to increase engagement in all Ameriprise marketing programs, including alignment with key enterprise initiatives, collaboration with business partners, and field leadership teams
• Assisted in creation and distribution of highly visible marketing dashboard, which included key leading and lagging metrics and increased speed to market by 2+ weeks
• Analyzed data in partnership with reporting team and provided recommendations for a more cohesive approach to program promotion, which resulted in informing overall firm marketing strategy

Greater Minneapolis-St. Paul Area

• Successfully championed and implemented 2 large scale initiatives with improvements to advisor experience and significant second year payback of approximately $142k within 6-month rotation time frame
• Successfully delivered 10+ initiatives on scope, schedule, and budget within 6-month rotation time frame
• Collaborated with team members to deliver comprehensive cost-benefit analyses, to assign a dollar save to multiple high-visibility projects.

Greater Minneapolis-St. Paul Area

• Tracked 1,100+ employees’ securities accounts and outside activities, as well as managed confirm and statement process for employees’ securities accounts
• Assisted in the facilitation of a company-wide update, resulting in increased employee transparency and reduced corporate liability
• Significantly reduced mail load by switching to online statements for 100+ employee accounts

Greater Minneapolis-St. Paul Area

• Managed all event planning, execution, and follow up for clients and wholesalers
• Assisted in the development of a practice marketing strategy to increase client engagement
• Created standardized, meaningful client summary reports

Greater Minneapolis-St. Paul Area

• Handled product presentation, managed product sample flow, and product-cycle execution
• Incorporated competitive shop-outs and retail assortment presentations
• Aligned with retail product processes: color approval, item management, packaging requests, etc.