Ariana Goicochea Álvarez

Ariana Goicochea Álvarez Email and Phone Number

Digital Marketing and Brand Strategy @ Equivalenza
barcelona, catalonia, spain
Ariana Goicochea Álvarez's Location
Barcelona, Catalonia, Spain, Spain
Ariana Goicochea Álvarez's Contact Details

Ariana Goicochea Álvarez work email

Ariana Goicochea Álvarez personal email

n/a
About Ariana Goicochea Álvarez

Master in Marketing and Commercial Management from the UPC Graduate School (Perú) and the School of Industrial Organization (EOI) (Spain). Master in Digital Marketing at ESIC Business and Marketing School (Barcelona, Spain). Professional with more than 12 years of experience in customer and brand management. Specialist in product development and innovation. Ability to lead and work in multicultural and disruptive teams. Interested in learning and working in the European market.

Ariana Goicochea Álvarez's Current Company Details
Equivalenza

Equivalenza

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Digital Marketing and Brand Strategy
barcelona, catalonia, spain
Website:
equivalenza.com
Employees:
437
Ariana Goicochea Álvarez Work Experience Details
  • Equivalenza
    Social Media Manager
    Equivalenza Jan 2023 - Present
    Barcelona, Cataluña, España
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  • Asidek, An Arkance Systems Company
    Marketing Specialist
    Asidek, An Arkance Systems Company Oct 2020 - Jan 2023
    Barcelona, Cataluña, España
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  • Grupo Santa Elena
    Senior Marketing Manager
    Grupo Santa Elena Feb 2017 - Jan 2020
    Lima, Perú
    - Define and implement strategic and operational marketing plan of the group.- Identification of new markets and commercial channels- Responsible for the Brand Management and product value- Brand strategy design: segmentation, brand value, USP- Brand Management and execution of relaunch campaigns for value-added products: establishment of matrix and roles, packaging, prices and channels- Development of new products- Design and launch of loyalty programs- Management of the Group's communication strategy, media plan (ATL, Digital) and PR plan
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  • Vsi Industrial
    Senior Marketing Manager Italgrif
    Vsi Industrial May 2015 - Nov 2015
    Lima, Perú
    - Brand positioning and strategy for Italgrif (taps and sanitaryware brand)- Retail channels development through promotional plans (Trade Marketing)- Communication and media plan (ATL, Digital) management
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  • Huevos La Calera
    Marketing Manager
    Huevos La Calera Mar 2011 - Apr 2015
    Lima, Perú
    - Positioning strategy for Huevos la Calera (1st egg producer in Perú): design and execution- New product development: idea, packaging, prices, sales channels, promotion, and launching.- Market research management - Communication and media plan management
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  • Grupo Gloria
    Product Manager
    Grupo Gloria Nov 2010 - Feb 2011
    Lima, Perú
    - Management of 3 brands: Néctares Gloria and Pura Vida (juices) and Mr. Chips (snacks)- Responsible for the planning of sales quotas for each product line. - Preparation and execution of the annual marketing budget. - Proposal of promotional actions to the channels for the fulfillment of sales. - Development of the positioning strategy for the brands
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  • Sigma
    Brand Analyst
    Sigma Jun 2007 - Oct 2010
    Lima, Perú
    For Braedt brand: - Development and launching of new products in the market. This launch included training for the commercial team. - Development of strategies to increase the client's relationship with the brand. - Management of the brand image in the Cinemas channel and at relevant events for the Target Group. - Implementation of the corporate website and development of the "Club Braedt" (loyalty program).
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  • Leonisa S.A. (Leo Andes)
    Advertising And Media Coordinator
    Leonisa S.A. (Leo Andes) Jan 2007 - Jun 2007
    Perú
    - In charge of the communication development of the Leonisa brand in the different media.- Conceptualization and deployment of events for the launch of the lingerie collections. - Management of the brand image in their stores and Retail channel: design of showcases and POP material.
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  • Publicis Groupe
    Account Executive
    Publicis Groupe Jan 2006 - Dec 2006
    Perú
    Publicis Asociados: - In charge of the following Alicorp brands: Detergente Bolívar, Opal, Marsella and Bolívar Soaps, Don Vittorio (pasta), Manty, Sello De Oro (butter), Primor (oil) and Nicovita (shrimp food). - Responsible for the execution of the communication and launch campaigns of each of the brands
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Ariana Goicochea Álvarez Skills

Trade Marketing Customer Insight Market Research Marketing Strategy Marketing Research Consumer Behaviour Marketing Communications Digital Marketing Marketing Integrated Marketing Business Strategy Brand Awareness Marketing Management Strategic Planning Market Planning Advertising Negotiation Public Relations Estrategia De Mercadotecnia Mercadotecnia Estrategia Empresarial Comunicaciones De Marketing Estudios De Mercado Marketing Integrado Marketing Comercial Publicidad Marketing Digital Plan De Marketing Liderazgo De Equipos Microsoft Office Microsoft Excel Team Leadership

Ariana Goicochea Álvarez Education Details

Frequently Asked Questions about Ariana Goicochea Álvarez

What company does Ariana Goicochea Álvarez work for?

Ariana Goicochea Álvarez works for Equivalenza

What is Ariana Goicochea Álvarez's role at the current company?

Ariana Goicochea Álvarez's current role is Digital Marketing and Brand Strategy.

What is Ariana Goicochea Álvarez's email address?

Ariana Goicochea Álvarez's email address is ag****@****.com.pe

What schools did Ariana Goicochea Álvarez attend?

Ariana Goicochea Álvarez attended Esic Business & Marketing School, Esic Business & Marketing School, Eoi, Escuela De Posgrado Universidad Peruana De Ciencias Aplicadas, Universidad Peruana De Ciencias Aplicadas, Universidad Peruana De Ciencias Aplicadas.

What skills is Ariana Goicochea Álvarez known for?

Ariana Goicochea Álvarez has skills like Trade Marketing, Customer Insight, Market Research, Marketing Strategy, Marketing Research, Consumer Behaviour, Marketing Communications, Digital Marketing, Marketing, Integrated Marketing, Business Strategy, Brand Awareness.

Who are Ariana Goicochea Álvarez's colleagues?

Ariana Goicochea Álvarez's colleagues are Venâncio Martins, Tatiana Mendes, Carolina Vera Lozano, Alhann Stimac, Márcio Eliandro, Equivalenza Chile, Silvia Molina Troya.

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