Integrated Marketing Associate | ALEX AND ANI, Cranston, RI• Plan, develop and execute all secondary marketing campaigns from inception to campaign launch. • Gather, review, project manage, and deliver all seasonal, evergreen, and promotional campaign assets. • Strategize, plan, and successfully execute traditional and programmatic direct mail campaigns. • Collaborate with Marketing channel leads, Creative and Content teams to successfully execute cohesive, integrated campaigns. • Manage and maintain vendor and partner relations and serve as key contact for brand promotions such as sweepstakes and contest. • Develop and maintain the integrated campaign calendar to support cross-channel campaign objectives. • Build out marketing operational timelines to ensure campaign planning and execution are strategically aligned with the go-to-market timeline. • Research and recommend unique campaign activations based on market trends.

Marketing Intern | ALEX AND ANI, Cranston, RI • Create briefs for Marketing campaign assets and present to the Creative team and other key stakeholders. • Research brands to report and make recommendations based on best practices for messaging in Marketing communications. • Produce a report analyzing the effectiveness of marketing assets in increasing product sales and SKU productivity. • Collaborate with other interns to create an in depth analysis of successful lifestyle brands and present findings and recommendations to members of the leadership team.

Key Holder | ALEX AND ANI, Foxborough, MA • As a member of the management team, responsible for promoting brand initiatives, maintaining visual presentation standards, and carrying out opening and closing procedures of the store. • Coach sales floor staff in customer service, sales techniques, and achieving store metrics. • Oversee completion of operational tasks, such as monthly audits, product callbacks, and filing of store documents. Communicate status of these tasks in weekly manager meetings and suggest action plans for areas of improvement.

Merchandise Planning Intern | Rue La La, Boston, MA • Assist Fashion Planning team in brand and category level planning and analysis.• Complete daily and weekly reports used for analysis of business recaps, inventory and open to buy management, and sales forecasting. • Approve and release purchase orders and update pricing of merchandise.• Collaborate with fellow interns to create and present a proposal to attract, engage, and maintain new customers in a younger demographic.

Sales Associate | kate spade new york, Wrentham, MA• Deliver exceptional customer service by providing extensive product information and handling concerns.• Achieve and exceed personal goals of an average of $3,000 per day, and contribute the store’s yearly goal of 10 million dollars. • Operate and maintain registers and cash wrap to provide quick and efficient service to customers. • Participate in seasonal floor set changes by transferring and remerchandising product.• Represent the Kate Spade New York brand in both appearance and demeanor.

Marketing Data Research and Reporting Intern | Collette, Pawtucket, RI • Create excel reports from sets of data in order to analyze the effectiveness of marketing activities and to ensure the accuracy of client and prospect data and information.• Conduct online research to identify and generate new leads for sales representatives and grow databases for international offices.• Generate lists of contact information from database that fit a specified target audience for marketing campaigns by using software to add and suppress various market segments.