Yiting (Ariana) Tan Email & Phone Number

• Responsible for the establishment of TikTok Shop: Paw’s Choice, Top 1 seller in pet category. Analysed and researched buyer data to optimize sales. Increase GMV from £0 to £8000 in 2 months through managing and.
• Independently responsible for product selection with multiple selection dimensions. Invited more than 10 suppliers and brands settled in TikTok Shop. Managed shop’s daily operation and inventory management for future.
• Independently managed social media platforms (TikTok, Instagram, WeChat & Red), produced daily content updates. Gain 3k followers in 1 month. Analysed user persona to increase overall purchase rate to 13%.
• Assisted with other team members: other accounts’ content creation, MCN creators’ relationship maintenance.

• Led customer research and insights projects through analysing media data and defining customer persona. Produced new social media strategy based on the results.
• Independently managed social media platforms (WeChat & Red): produced monthly content calendar and daily content update. Followers increased by 4 times within 3 months.
• Liaised with sales team to provide outstanding customer service: answered DMs on social media platforms and filtered leads for sales team. Leads conversion rate increased to 50%.

Shanghai

• Assisted in client pitching by producing pitch deck. Successfully signed up 5 new clients.
• Managed and set up a 100 m² showroom from sample selection to product display. Provided on-site support for product introduction.
• Developed and monitored live product details spreadsheet for internal and external stakeholders including ecommerce platforms, private clients, and logistic suppliers.
• Designed and executed site merchandising and content strategies to drive sales and conversion growth: selected and arranged the order of products, drafted product introduction, briefed into website developer and kept.
• Managed a digital agency for social media updates and ensured compliance with company guidelines for use of brand assets.

Shanghai

• Cooperated to initiate 6 online campaigns, completed the proposal, clarified the tasks and key time, attracted 2,000+ participants
• Analyzed user preferences by collecting views’ data, and clarified article types such as professional/activity posts, improved the layout, enhanced content quality; wrote more than 10 articles with more than 9,000 views

Shanghai

• Assisted in sales activities from leads generation, leads filtering to conversion. Successfully generated 200+ leads in 1 month.
• Participated and managed 20+ live-streaming webinars from ideation to execution. Produced performance report to improve attendee numbers.
• Provided IT and branding training for more than 10 staff across China, UK and US.

Shanghai

• Independently completed the 2018 U.S. top 20 university data survey, used Excel and PPT to produce visual charts to show the core competitiveness of the university, which was adopted in the company's annual planning.
• Led the intern group to follow up the cooperation activities with HSBC, independently wrote the event planning, communicated and assigned the supportive tasks at the event site; wrote 2 event posts with 30% more views.

Bachelor Of Arts - Ba, Digital Culture, 2.1

Activities and Societies: • Co-founder and Media Officer at KCL Chinese Public Affair Association. (Sep 20 – Apr 21) • Head of Media & PR.

International Foundation, Liberal Arts And Social Science