Ariana U. Email & Phone Number

Discerning Leader, Relationship Builder & Trusted Advisor to C-suite teams. Successful in using the power of internal and external communication to amplify and transform content brands across platforms, create and strengthen fandoms, and deliver ROI. Draws upon rich industry experience, a forward-looking perspective, and steady leadership to build the business case for each narrative and position communications and public relations teams as strategic partners in growth and profitability. Confident spokesperson and brand steward highly skilled in working with journalists, creators, publicists, managers, and agents to protect and advance the business. Builds cultures with a focus on transparency, collaboration, empowerment, and inclusion.➛ Scope of leadership spans the launch and promotion of hundreds of programming hours, including scripted (live-action, animation, movies, docuseries), unscripted, tentpoles, live events, and prosocial campaigns.■ Head of the content communications team that is pivotal in protecting the +40-year-old Nickelodeon brand’s #1 ranking in key demos for 10 consecutive years and its position as the most profitable Paramount Global brand.■ Architected the PR strategies and tactical communications roadmaps for top adult, youth, teen/tween, and kid shows and franchises, including the SPONGEBOB SQUAREPANTS Universe, JERSEY SHORE, THE HILLS, iCARLY, VIDEO MUSIC AWARDS, KIDS’ CHOICE AWARDS, ARE YOU AFRAID OF THE DARK?, STAR TREK: PRODIGY, RUGRATS reboot, TEENAGE MUTANT NINJA TURTLES, and the launch of Avatar Studios.■ Earned the reputation as a strategic advisor to senior leadership in times of dynamic change. Maintained business continuity during COVID-19 and Paramount Global post-merger integration. Played a key role in numerous C-level transitions, championing the unique vision and voice of each new leader. Positioned executives at the forefront of the industry’s DEI conversations.■ Delivered multimillion-dollar earned media by building and leading a team that secured promotional opportunities to showcase business successes and executive thought leadership. Media outlets included TODAY, ACCESS HOLLYWOOD, ENTERTAINMENT TONIGHT, WSJ, L.A. Times, Deadline, Variety, and People.■ Positioned content brands at the forefront of innovation and company firsts, including launches on Paramount+ and other SVOD streaming platforms, the introduction of breakthrough content and talent attachments, multiplayer AR/VR experiences, and the redesign of promotional experiences for media partners.

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  Emerson College

  Communication And Media Studies