Ariana Barrey Email & Phone Number

Managed social media content, strategy, and reporting for a diverse portfolio of accounts representing five hospitals, 50+ medical clinics, and a team of 9,500 employees. I also provided content for the organization’s master brand accounts, which represent the voice of one of the nation’s largest Catholic health care systems. I doubled account engagement within the first two years and implemented strategy that led to a remarkable 175 percent increase in followers during the same period. My proficiency extends to managing local and national news coverage, where I crafted compelling story pitches and respond to report requests. I secured record earned media coverage during the first three years. I also supported our 24/7 crisis communication response efforts. I have experience with labor communications (strikes) and other high-profile incident responses. In 2022, I earned certification as an Advanced PIO through FEMA. I also served as creative director for some multimedia campaigns, including a story about a patient’s transplant journey which earned an Emmy nomination in 2022.

Spokane, Washington Area

Delivered accurate, engaging, and impactful news coverage as a weekend anchor, producer, and multimedia journalist. As part of the weekend leadership team, I managed content and reporting for online and on-air materials. I excelled at generating original story ideas and actively contributed to editorial meetings. With a commitment to journalistic integrity, I maintained high standards for accuracy and fairness in every story. My expertise included strong live shot skills, enterprise reporting, and producing multimedia content for social media and broadcast services.Responsible for conducting compelling in-person interviews and collaborating with diverse teams to create content that resonated across multiple platforms.I thrived on working under tight deadlines, juggling multiple projects, and summarizing complex information into easy-to-understand components.

Spokane, Washington Area

Montana

Anchored and produced two evening newscasts Monday through Friday. I excelled in editing and supervising video production for air, ensuring a seamless blend of compelling visuals and informative content. My proficiency extended to script writing and editing, where I contributed to crafting impactful stories that resonated with viewers.Responsibilities also included managing the station’s bureau reporter, including review and approval of all scripts and videos. In addition to my anchoring and producing responsibilities, I produced daily content across various platforms, collaborating closely with a dedicated team to develop engaging newscasts. I thrived in a fast-paced environment, delivering news with accuracy, clarity, and a touch of creativity.I brought versatility to the team by filling in as an anchor/producer for morning and weekend shows, showcasing my flexibility and commitment to the success of the newsroom. Beyond the studio, I made social appearances, connecting with our audience on a personal level and reinforcing the station's presence in the community.

Missoula, Montana Area

I played a pivotal role in shaping and delivering compelling news content, bringing stories to life through shooting, editing, and sharing on broadcast platforms. I not only published stories online but also strategically leveraged social media to maximize reach and engagement, effectively connecting with diverse audiences.My commitment to cultivating sources and relationships with both public entities and diverse sources has been a cornerstone of my approach. In this capacity, I successfully pitched lead stories daily, showcasing a keen ability to identify and present narratives that resonate with viewers and align with organizational objectives.Beyond my responsibilities in content creation, I took pride in mentoring new reporters, sharing insights and fostering their growth within the dynamic world of journalism. This mentorship role not only contributed to the success of the team but also allowed me to further hone my leadership and communication skills.

Missoula, Montana Area

I contributed to the newsroom's success by researching, writing, and editing compelling news stories, honing my ability to distill complex information into clear and engaging narratives.In this role, I conducted interviews, attended press conferences, and covered various events, developing a keen understanding of media relations and the importance of building strong connections with diverse stakeholders. As a meticulous fact-checker, I ensured the accuracy and credibility of every piece I produced, showcasing my commitment to delivering high-quality content.My experience extended beyond traditional reporting, as I actively engaged in social media management, sharing news updates and fostering audience engagement. Collaborating with the editorial team, I contributed to the planning and execution of effective communication strategies, aligning content with organizational goals.

I served as a positive and professional representative of the national organization. As a part of the Leadership Training Team, I was selected by national staff to develop impactful trainings, lead workshops, and facilitate breakout sessions, contributing significantly to the organization's leadership development initiatives.I helped at national conferences as assigned, played a key role in planning leadership development and officer training sessions, and presented workshops at meetings, including state conferences. My commitment extended to regular communication with members of the assigned national network, ensuring a cohesive and supportive community.Being an active and paid member of Alumni & Associates, I embraced the responsibility of writing articles and activities for the national FCCLA website and publications, showcasing my dedication to promoting the organization's values and mission. My experience with FCCLA has uniquely positioned me as a seasoned leadership coach with a strong foundation in positive representation, workshop facilitation, and effective communication.

Missoula, Montana Area

Master Of Arts - Ma, Strategic Communications

Bachelor Of Arts - Ba, Journalism, Summa Cum Laude

Graduate Certificate, Mission Leadership