Ariana Silva Email & Phone Number

Los Angeles, Ca, Us

Burbank, Ca, Us

• Lead a team in developing A/B testing and matched market frameworks, achieving a 30% increase in campaign effectiveness.• Standardize reporting processes across Disneyland Resort initiatives, providing a clearer view of marketing performance.• Secure substantial testing budgets by designing strategic measurement frameworks for leadership.• Collaborate with internal teams to identify opportunities that enhance marketing engagement, resulting in a 10% increase in customer interaction.• Established an organic social measurement framework, integrating multiple Disney accounts, which reduces analysis time by 40% and optimizes resources.

Burbank, Ca, Us

Los Angeles, California, Us

• Developed an operations pipeline that supports multiple business units (AwesomenessTV, Awestruck, and DreamworksTV), driving campaign growth and resulting in a 15% increase in overall sales revenue.• Designed and implemented a cross-channel distribution strategy to analyze viewership patterns across Awesomeness branded content, leading to a 10% year-over-year increase in views.• Identified opportunities to expand sales and marketing programs, resulting in additional brand and third-party partnerships.

Los Angeles, Ca, Us

• Prepared reports on video advertising inventory, revenue testing, and sales forecasting to position ZEFR’s AdTech products and expand inventory pools.• Led web analytics initiatives, creating tracking codes and ensuring pixel integration across ZEFR’s websites while evaluating new product concepts through data analysis. Collaborated with Google and Facebook to develop A/B test strategies and provide insights.• Compiled reports on ad campaign performance for major clients like Target, Netflix, and Chevy, supporting revenue growth in 2016.

Los Angeles, Ca, Us

• Developed and implemented marketing and advertising strategies for ZEFR’s channel sales initiatives with brands like Toyota, Honda, and Sears, securing contract renewals that contributed $500K to revenue in 2015.• Forged a partnership with Google by creating comprehensive sales enablement materials and conducting data analysis of campaign performance, which identified opportunities that led to a 20% year-over-year increase in ad sales.• Recognized by senior management as a key Account Manager for my ability to analyze ZEFR's proprietary technology, enhancing reporting and supporting strategic business objectives, ultimately paving the way for leadership opportunities.

Los Angeles, California, Us

• Grew the sponsorship program through campaign analysis and optimization leading to 20% increase in biddable media.• Proposed new advertising solutions (CPC, CPA & CPM) rooted in research and analysis leading to the negotiations of ~$200K in ad deals with travel partners for revenue recognition in Q3 and Q4.

Irvine, Ca, Us

• Managed digital/marketing programs for clients including Sunbelt Rentals, Western Dental and Corinthian Colleges (Everest, Heald and Wyotech) increasing campaign budgets by 20%.• Conducted market and data analysis for online advertising campaigns on YP.com, Superpages.com, CitySearch.com and mobile marketing sites to deliver media campaign reports and provide optimization suggestions.

Bethesda, Maryland, Us

• Analyzed existing marketing strategies, introducing new campaign processes and KPIs resulting in an 15% increase online product sales and improved accuracy of buying / inventory control.• Established and managed the company's most profitable account, which delivered 41% in gross profits.