I lead Strategy for Marketing.I also run Accenture's CMO Network.

Spearheaded purpose-led growth opportunities and sustainability engagements for Growth & Product Innovation.

PVBLIC Foundation is an innovative non-profit media organization that harnesses the power of media to drive social change.

IPG Leadership Lab Alumni.As MRM’s Global CSO, Ariana evolved and expanded the agency’s capabilities, helping to fuel their explosive growth and transformational approach to strategy and innovation. Within her tenure, MRM became the fastest-growing agency within the network, and a Leader in Gartner’s "Magic Quadrant” analysis for five years in a row. Ariana ran all flavors of strategy, including Creative Strategy, CX, Digital Strategy, Experience Strategy, Brand Transformation, Innovation Strategy and Social Media Intelligence.Her “Collective Intelligence” collaborative approach to problem-solving significantly impacted the global team culture and borderless ways of working.Through her work and speaking engagements, she spearheaded the current industry perspective on sustainability. She was the chair and emcee of the annual SDG Media Summit at the United Nations. She also co-led McCann Worldgroup Global Sustainability Practice, and was part of the IPG Sustainability Management Committee. Jury Engagements: * Clio Awards: Innovation Jury (2021)* ANA ECHO Awards: Diamond Jury (2021)* The One Show: Co-Created the Sustainable Development Pencil (2019), Judged it (2020), and Moderated the Winners Panel during Festival (2021)* Effies: Positive Change Jury (2021, 2020, 2019 & 2018)* D&AD: Impact Jury & Impact Council (2021, 2020 & 2019)* Gerety Awards: Grand Jury (2020)* Cannes Lions: Sustainable Development Goals Jury (2019 & 2018 Inaugural Jury)

Led the New York & Princeton strategy teams for two years before coming into the global role.Led the agency’s experience strategy practice, overseeing brand planing, digital strategy, CX, content, social media, and comms planning.Member of the Global Executive Leadership Team, McCann Worldgroup’s Global Strategy Leadership Team, the Global Digital Council and the Social Media Steering Committee.

Spearheaded the agency’s award-winning Digital Strategy practice in North America, which included experience strategy, innovation and social media engagements. Launched the multicultural practice in order to meet the diversity & inclusion demands of mcgarrybowen's top 10 clients.

Joined the US Hispanic-led multicultural agency to contribute to build the Direct and Digital award-winning department since its conception in 2004, playing a key role in positioning the agency as best in class.

Live streamed a full-length soccer game for the first time in the Web history. This was Diego Maradona's farewell game. Crimson was an online aggregator of video content enriched by in-house production of short films, animations, Japanese anime, and content licensing for the fashion, sports, and culinary channels.

Launched an online forum to foster civic participation in politics ("Talk to the President"). It had the flavor of a blog - a diary of political thoughts nourished by opinions of citizens that were exploring an emerging political democracy.

By the creators of Zumba Fitness. Produced “eVolution 2001”, awarded “Latin America’s Digital Conference of the Year”.

Junior Leadership Program, Lloyds Bank + Andersen Consulting. Launched the first Internet banking platform in Argentina, envisioned and designed a digital-led Call Center offering.