Ariana Thomas Email and Phone Number

• Execute all digital marketing and creative strategies to maximize multiple entertainment and sports talent clients’ online presence.• Plan social media, website, and/or newsletter content initiatives.• Oversee content creation and copywriting for all clients' primary digital channels.• Spearhead content strategy for the promotion of client projects including but not limited to upcoming movie releases, e-commerce products, television shows, and appearances. • Deliver analytics reports to track content performance and confirm that KPI goals are met.• Maintain relationships and communicate professionally with high profile talent clients. • Supervise a team of Junior Digital Managers

• Direct social strategies for various campaigns including, but not limited to: new vehicle model launches, sales events, and new product launches. • Collaborate with fellow Digital Strategy team members with developing content strategy for client’s email, website and YouTube SEO.• Develop the brand’s strategic framework and influencer campaign strategy for Fruitocracy (Dole Packaged Fruits) client. • Provide paid media recommendations to ensure creative and paid media synergy. • Educate the agency and clients on current and rising trends via blog updates and POVs.

• Lead and train incoming community management team members.• Created monthly competitive analysis to determine social media best practices and trends to present to client and internal teams. • Managed relationships with influencer vendors from influencer briefing and vendor RFPing, to campaign execution.

• Managed daily social media publishing and social content calendars for Honda and Fruitocracy client.• Evaluated social audience insights and identify unique opportunities to engage with brand fans and generate new leads.• Explored social analytics and listening to determine content performance and audience insights. • Moderated customer service issues found across the client’s various social media channels.• Evaluated and manage communication with a variety of third-party vendors.• Researched and identified social influencers that best fit brand campaigns and voice.

• Managed daily social media content creation, publishing, and community management across various social media platforms. • Examined social media analytics to determine content performance and opportunities for growth. • Wrote press releases to pitch clients to various media outlets. Maintained content for company lifestyle and industry blogsIdentified and pitched new business opportunities.