Ariana Santiago Thomas Email & Phone Number

Atlanta, Ga, Us

Atlanta, Us

Lead digital marketing agency strategy, vision, and team growth, quadrupled agency client list in 12 months with new strategy targeting education institutions, schools, universities, edtech, and social impact organizations. Drive business development, client relations, account management, and cultivate a strong collaborative culture for internal and external cross-functional teams, including creative contractors and influencers. Motivate productivity and team investment.Inspire, influence, and manage the creative process, brand development, social media, digital, and integrated marketing strategies for social impact organizations and corporate client accounts using insight-driven decision-making through analytical research.Utilize active listening to craft creative and authentic storytelling for brands with exceptional writing, editing, and design skills. Strategically communicate value proposition across marketing programs and channel campaigns for agency and clients.Collaborate with cross-functional senior leaders to determine KPIs and narratives. Drive results, ROI and outcomes through project management responsibilities. Incorporate feedback to advance projects through completion with excellence.Research client industries to attract new mission-aligned clients within scope. Prepare and train marketing staff on client industries, audiences, best practices, and high-quality production/deliverables.

Washington, District Of Columbia, Us

Designed, launched, and scaled a national alumni engagement program for graduates ages 18 - 60+.Manage cross-functional relations, projects, and initiatives that intersect with alumni services, alumni experience, and growth of alumni base. Increased alumni engagement; developed relationships with alumni leaders, groups, and affinity organizations.Developed partnerships with external organizations and companies to increase alumni benefits and services.Analyzed data metrics to improve performance, track percent to goal, etc.. Data collection, data management, analysis and high-level reporting for projects including.

Washington, District Of Columbia, Us

Designing, launching and scaling a national alumni engagement program for Generation graduates.

Atlanta, Georgia, Us

• Set vision, direction, and strategy for international alumni base to bolster engagement and alumni giving, in cohesion with the established strategic plan of the School, and informed by data and metrics.• Identify opportunities to create and implement infrastructure, processes, procedures, and policy. • Streamline alumni communications, and amplify the AIS brand amongst alumni through various platforms (i.e.: newsletters, social media, print alumni magazine, and alumni engagement and networking events. • Develop, launch, market and manage an alumni app and web portal platform for alumni career services, mentorship, volunteerism, and alumni to alumni interaction. • Travel internationally to build intentional and strategic alumni connections through cultivation events and activities, leading to deeper brand loyalty, stronger alumni culture and engagement with the School. • Design, implement and evaluate alumni survey and survey data to ensure data integrity across Raisers Edge and other data collection systems. Create and implement effective data collection and tracking methods.

New York, Ny, Us

• Led Teach For America’s 8th largest alumni region to goals, outputs and outcomes that mobilize alumni towards the mission.• Set and executed data-driven vision, direction and strategy to achieve ambitious goals driving toward critical outcomes and impact.• Established team culture, systems, operations and professional development roadmaps to galvanize team towards ambitious goals. Team management forged through individual relationship building practices and an open belief in each individual.• Sourced, recruited and cultivated Alumni Advisory Board members; trained and advised towards impactful vision and outcomes.• Convened partners (individuals, organizations, etc.) around educational equity issues with ask or charge to advance the mission.• Fostered culture and cultivation of alumni base of 1200+ alumni, increased alumni engagement through TFA by 61.7%• Proposed and crafted pitch, secured Kendeda seed funding of $500K, and designed programming aligned to grantors guidelines.• Secured Kern Grant for full fiscal support to expand current school leadership development program for 17 participants; bolstering partnership with the Georgia Leadership Institute for School Improvement.• Increased school leaders hired in two years to 11 additional school leaders through professional development, training, coaching and resume portfolio scouting.• Drove a 1700% increase in Atlanta alumni conference attendees and workshop facilitators over three years.• Bolstered alumni data efficacy through expanded data collection, advancing survey completion to 70%. • Analyzed educational landscape to identify opportunities to advance organizational impact.

New York, Ny, Us

• Lead the team’s efforts in cultivating the leadership and impact of our 2nd year corps members, especially as they transition out of the corps.• Manage the team’s engagement plan, from vision-setting through managing team execution.• Manage the second-year corps member giving committee and committee execution of the 2CM giving campaign.• Manage the creation and development of our monthly alumni bulletin and invitations for alumni affairs events large and small.• Use alumni data to develop compelling region-specific marketing materials for internal and external audiences.• Consistently track and update Alumni Affairs data in our contact management database to ensure accuracy to drive team priorities.• Create and execute logistical plans for large Alumni Affairs events and provide logistical support for all Alumni Affairs.• Write and execute project plans to ensure seamless flow of events and alumni experience.

New York, Ny, Us

• Lead the team’s efforts in cultivating the leadership and impact of our 2nd year corps members, especially as they transition out of the corps.• Manage the team’s engagement plan, from vision-setting through managing team execution.• Manage the second-year corps member giving committee and committee execution of the 2CM giving campaign.• Manage the creation and development of our monthly alumni bulletin and invitations for alumni affairs events large and small.• Create and manage an alumni website/blog in an effort to keep alumni informed.• Use alumni data to develop compelling region-specific marketing materials for internal and external audiences.• Consistently track and update Alumni Affairs data in our contact management database to ensure accuracy to drive team priorities.• Lead, from vision setting to execution, the campaign to ensure a high rate of completion by Atlanta Region alumni of the annual alumni survey.• Create and execute logistical plans for large Alumni Affairs events and provide logistical support for all Alumni Affairs.• Write and execute project plans to ensure seamless flow of events and alumni experience.

Atlanta, Ga, Us

• Promoted to Media Arts teacher, Webmaster, Communications Amb. and Media Comm. Chair within two years.• Design and manage school website, web content and community relations through various media outlets.• Media Committee Leader; govern affairs of the media committee, research and train staff on various technology. • Wrote Media Arts Curriculum and presented to administration. Received approval on first-draft presentation.• Conduct staff training for web design and content management.• Spoken Word Teacher for P.O.W.E.R. Performing Arts Program• Track student achievement using goal-driven assessment data and GAPSC and Common CORE standards mastery using EXCEL spreadsheet.

(Contracted Position)• Coordinated production schedules to align production process to expected deadlines.• Staffed production team, and scheduled on-set and post production work hours for team.• Created and distributed clearances, waivers and other important production and legal documents.• Corresponded with and managed relationship with clients, vendors and organizations.• Supervised content and demographic research; managed research collection and analysis.

* Selected from approximately 45,000 applicants nationwide to join national teacher corps of outstanding leaders who commit two years to teach in public schools. * Participate in intensive training program to develop the skills and knowledge needed to achieve significant gains in student achievement.* Teach in a summer school program run by Teach For America for students in Atlanta Public Schools under the supervision of a faculty of experienced teachers. * Engage in a full schedule of professional development activities, including seminars, discussion groups, workshops, individual and group reflections, readings, and 'learning teams' specific to my teaching license area.* Lead students in grades 1-5 to achieve individualized goals based on formative assessment data. * Served a EIP pull-out, push-in and inclusive teacher for grades 1-5. * Maintain impeccable data tracking for student achievement to manage my involvement in closing the Achievement Gap.

PhilaLIVE was a performing arts production in Philadelphia. It was the largest live arts event in the city, drawing many multi-faceted artist and young professionals. The event was bi-weekly event due to the overwhelming response from the community. Our average attendance was 275+ audience members. * Developed production concept to appeal to select demographic.* Organized logistics for venue set-up, show itinerary/line-up.* Discovered and recruited artists, vendors, sponsors, etc.* Managed Constant Contact listserv and wrote promotional material.* Developed creative show concepts to keep productions fresh and interesting to attendants. * Trained performing artists to enhance their performance and overall stage etiquette and presentation.

• Recruited artists to deliver workshops and programs based on student needs and interests.• Managed all correspondence with artists and constituents.• Developed training tools and conducted orientation for new teaching artists.• Track budget and conduct payroll for teaching artists.• Collect assessment data to deliver to organization funders, grants and constituents.• Document programs through video and photography. Developed creative writing and non-traditional theater curriculum.• Instructed students in creating literary, theatrical pieces for final performance.

• Developed radio show concept (MicPEACE: Spoken Word and Acoustic Soul).• Produced and host content for radio broadcast. Invite and interview guest poets and lyricists.• Organized planning and logistics for event committee.• Hosted live events for WHIP Student Radio.

Philadelphia, Pa, Us

• Read and evaluated 3-5 script submissions per week.• Catalogued scripts and evaluations into online database.• Proposed scripts to literary manager for second readings, staged readings, commissions and productions.

• Formulated appealing e-marketing concepts to encourage attendance by 15,000 undergrad and grad students.• Wrote, edited, and distributed press releases to media outlets, campus and community organizations.• Wrote and evaluated copy to ensure that it is written to committee’s standards.• Managed social networking sites to attract and educate students on forum subject matter prior to attendance.

Philadelphia, Pa, Us

• Designed master spreadsheet of 3,500 Children’s Miracle Network sponsors.• Assisted with Donor Relations.• Collected data for Raiser’s Edge donor database input.• Researched community relations opportunities for Sickle Cell Campaign.

Philadelphia, Pa, Us

• Collaborated with the Marketing/PR team with research on target market, gathering sponsors, and show promotion.• Sold out 27 shows in Fall 2007 season.• Performed office and administrative tasks (i.e. answering telephones, taking messages, filing, and copying).

Bachelor Of Arts (B.A.), Broadcasting, Telecommunications And Mass Media; Theater Minor

Master Of Arts (M.A.), Public Relations, Advertising, And Applied Communication

Master Of Fine Arts - Mfa, Creative Writing